Customised Music Enhances Shopping Experience: Individual Sound and Carefully Targeted Advertising at Point of Sale

Customised Music Enhances Shopping Experience: Individual Sound and Carefully Targeted Advertising at Point of Sale

ZURICH, Switzerland, April 24/PRNewswire/ --

Music makes everything more fun -- even shopping. An individual audio
profile included as part of the standard image enhances both brand
differentiation and the recognition effect for retail chains. By creating the
desired ambiance, informing and entertaining, this is specifically
contributing to customer relations, while guaranteeing the feel-good factor
at the POS (point of sale), both for customers and staff. Individual
commercials can be played for an additional sales promotion. The concept
behind this is also perfect for leading-edge, quality- and price-conscious
companies. The provider DMS (Digitale Mediensysteme Vertriebs- und
Entwicklungs GmbH) combines music and content packages with Barix technology.
Transmission requires simply a network or Internet connection in each branch,
rather than data storage media and expensive PC infrastructures. This has
also impressed the perfume chain Marionnaud. The company's own "Marionnaud
In-store Radio" has been providing 100 branches in Austria for a short time
now with a customised mix of shopping radio, adverts, PR and information at
the POS.

From the planning phase to installation, Marionnaud relied on the
extensive experience of Digitale Mediensysteme Vertriebs- und Entwicklungs
GmbH (DMS). The company specialises in producing customised music and content
packages and uses Barix IP streaming components in its installations.

To begin with, the basic program is defined and the sound concept agreed
with DMS, after which only the information flow for the adverts needs to be
defined. The material is created, managed and distributed centrally for all
DMS multimedia applications. This involves the Barix components
(Instreamer/Exstreamer) converting the audio material into digital streams
and transmitting them via a LAN/WAN to the branches, where they are converted
back into speech and music and broadcast via the connected loudspeakers. No
server and PC infrastructure or expensive satellite antennas with high
monthly fees are required either to transmit or play the radio signal. Even
setting up or converting the system in the branches is extremely simple, as
the components are merely connected via standard audio cables to the PA
system's amplifier. This means that all the costs involved in purchasing
technology and software will also cover future upgrades, without any
alterations or modifications being required.

Maintenance is very cost-effective too. All the components are
preconfigured for every site in a standard manner, which means no work is
needed to be carried out on site. Software updates can be automatically
transmitted via the network.

Web site: http://www.barix.com

Source: Barix

Barix AG, CH-8008 Zurich; Barbara Haller-Rietschel, presse@barix.com

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