Leading Electronics Manufacturer Griffin Chooses SRS WOW Audio Technology for Its Newest iPod Speaker Cradle
Leading Electronics Manufacturer Griffin Chooses SRS WOW Audio Technology for Its Newest iPod Speaker Cradle
SANTA ANA, Calif., April 24 /PRNewswire-FirstCall/ -- SRS Labs, Inc. (NASDAQ:SRSL), a leading provider of innovative surround sound, audio and voice technologies today announced that Griffin Technology, a developer of world-class electronics and accessories for PC, gaming, audio, video, and iPod, has signed a new licensing agreement with SRS Labs. Griffin will initially launch a new portable iPod speaker system called Journi(TM) which includes SRS WOW(R) audio and bass enhancement technology.
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"Griffin is an industry leader and a household name in the iPod accessory market," said Todd Goulart, Account Executive, SRS Labs. "The combination of their innovative designs and our powerful audio features provide consumers with the best quality portable audio experience."
Unveiled at MacWorld 2007, Journi is the slimmest, most portable speaker system for iPod and was designed to provide massive sound in a compact, easy-to-carry package. Through the integration of SRS WOW, the Journi speaker system produces an expanded sound stage and deep bass, immersing consumers in rich sound. Other features of Journi include a rechargeable long-life Li-Ion internal battery, a 3.5mm stereo input jack to support all players, and a slim 6-function IR remote.
As the demand for great sounding portable audio heats up, OEMs and product designers are rapidly implementing SRS technologies to deliver the best available audio experience to the customer. SRS WOW allows portable speaker systems to create an impressive sound quality without the need to add larger speakers or expensive subwoofers. Consumers around the world are driving this audio performance need as they are consistently selecting products that include the SRS brand for its signature audio performance.
"Innovative technologies such as SRS WOW enable us to offer differentiation in our products as well as offer our customers a better overall entertainment experience at the most competitive possible cost," said Mark Rowan, V.P. of Engineering, Griffin Technology. "We look forward to working with SRS on future projects."
Journi mobile speaker system is now shipping in the U.S. and is available at Target and other retailers nationwide. For more information on SRS WOW, visit www.srslabs.com.
About SRS WOW
SRS WOW improves the audio performance of compressed audio, providing optimized bass response, an expanded audio field and more natural sound that increases the listeners involvement in the multi-media experience. The technology is used to not only deliver superior sound over stereo earphones but is also a key ingredient used to tune speakers to achieve maximum sound quality, dynamic range and imaging. To date, more than 500 million hardware and software products that include the SRS WOW family of audio technologies have shipped or been downloaded. The technology continues to be the first choice for manufacturers due to its flexibility, ease of integration, and better overall audio performance.
About SRS Labs, Inc.
SRS Labs develops advanced audio and communications technology that optimizes and improves the listening experience through techniques based on the latest research into the human auditory system. With over one billion products shipped worldwide, SRS Labs is a leader in audio. Incorporated in products ranging from HDTVs and mobile phones to PCs and automotive entertainment, SRS Labs audio and speech signal processing provides the best possible sound on every form factor and in every environment. SRS Labs surround sound solutions enable the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the US, China, Europe, Japan, Korea and Taiwan.
About Griffin Technology
Griffin Technology has earned a reputation as the creative leader in ingenious peripherals and accessories for Mac, PC, iPod and gaming. Since 1992, Griffin has brought its electronics know-how and distinctive design sense to the Apple community. As one of the world's leading makers of iPod accessories, Griffin has won multiple industry awards for design and innovation, and iTrip has become a household name in iPod accessories. Griffin has become a leader in the global consumer electronics marketplace by creating world-class accessories and audio/video solutions for digital media, personal computing and beyond. Find out more about Griffin's entire range of consumer electronics products at www.griffintechnology.com.
Except for historical information contained in this release, statements in this release, including those by Mr. Goulart, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.
SRS Labs, Inc, Media Contact:
Cyndee Pelino, Marketing Manager
949-442-5518
cyndeep@srslabs.com
Media Contact:
Derek Asato/Grace Kim, The Bohle Company
310-785-0515 x201/204
derek@bohle.com/grace@bohle.com
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Source: SRS Labs, Inc.
CONTACT: Cyndee Pelino, Marketing Manager of SRS Labs, Inc.,
+1-949-442-5518, cyndeep@srslabs.com; or Derek Asato, ext. 201,
derek@bohle.com, or Grace Kim, ext. 204, grace@bohle.com, both of The Bohle
Company, +1-310-785-0515, for SRS Labs, Inc.
Web site:
http://www.griffintechnology.com/
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