The Weather Channel(R) Interactive Debuts First Street Level Interactive Weather Map Powered by Microsoft Virtual Earth

The Weather Channel(R) Interactive Debuts First Street Level Interactive Weather Map Powered by Microsoft Virtual Earth

Interactive Animated Map Layers Satellite and Radar Data to Deliver Most Advanced and Detailed Weather Map Available Online

ATLANTA, March 5 /PRNewswire/ -- The Weather Channel Interactive, Inc. (TWCI), today announced the launch of an interactive weather map utilizing Microsoft Virtual Earth, delivering the first ever multi-function online weather map that gives consumers full control of local weather data down to street level. The new tool, available with one click from all city pages on weather.com, allows the user to easily pan, zoom and animate to get unmatched detail of current radar and satellite imagery and offers the option of viewing road or photographic aerial maps.

The new weather.com interactive map features a transparent slider bar, which controls the consumer's view of their weather. This new feature, coupled with the high-resolution Microsoft Virtual Earth imagery, gives users the unprecedented ability to see where significant weather is -- and isn't -- occurring in their immediate area. The new tool is available for virtually any location worldwide.

"Maps are one of the most viewed areas on weather.com so we are constantly looking for ways to enhance them with the latest technology," said Deslie Quinby, vice president weather.com and marketing, The Weather Channel Interactive. "Microsoft Virtual Earth gives us an ideal platform to build on and has enabled us to give consumers the most advanced and functional weather map online with our industry leading weather data."

The new map is available now and can be found via any weather.com city page or by clicking http://www.weather.com/weather/map/interactive.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

About The Weather Channel Interactive

The Weather Channel Interactive is the leading provider of broadband and wireless weather products including weather.com, Desktop Weather by The Weather Channel, and The Weather Channel Mobile. weather.com, the Web site of The Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 locations worldwide. weather.com reaches more than 30 million unique users each month, is the most popular source of online weather, news and information and is the most trusted source of online weather information according to Nielsen//NetRatings. The Weather Channel Interactive also provides consumers with unique and customizable products such as Desktop Weather and a full lineup of mobile services including downloads, messaging, mobile Web, and mobile video.

For More Information Contact:
David Blumenthal
The Weather Channel
770-226-2611
dblumenthal@weather.com

Dana Mark
Trevelino/Keller Communications Group
404-214-0722 x. 113
dmark@trevelinokeller.com

Web sites: http://www.weather.com
http://www.weather.com/weather/map/interactive

Source: The Weather Channel Interactive, Inc.

CONTACT: David Blumenthal of The Weather Channel, +1-770-226-2611, or
dblumenthal@weather.com; or Dana Mark of Trevelino-Keller Communications Group
for The Weather Channel, +1-404-214-0722, ext. 113, or
dmark@trevelinokeller.com

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