Wiredset Returns to SXSW With On-Demand Scheduling, Text Messaging Services for SXSW 2007

Wiredset Returns to SXSW With On-Demand Scheduling, Text Messaging Services for SXSW 2007

NEW YORK, March 5 /PRNewswire/ -- Wiredset announced Monday it will be the technology provider for official SMS messaging, text alerts, festival listings and updates for this year's SXSW Music, Interactive and Film festivals and conferences.

All band and film schedules will be available on demand to attendees' mobile devices via interactive SMS. Important festival information will be available on the go by texting requests to Wiredset's 56658 shortcode.

In addition to the on-demand schedule, attendees can sign up for text alerts on the SXSW web site. Band, film listings and festival updates are available to cell phone users and SXSW registrants can get alerts and updates specific to their badge type such as last-minute schedule changes, special events and breaking news.

"SXSW continues to demonstrate it's on the forefront of technology and its application to their flagship conferences. Wiredset is excited to enable and expand SXSW's interactive mobile capabilities for 2007," said Mark Ghuneim, Wiredset Chief Executive Officer.

The program is powered by the award-winning STARtxt(R) platform.

"The SXSW Music and Film Festivals are now fully textable and dynamic, giving attendees on-the-go access to the information they need, when they need it. It has been great to work with Wiredset and STARtxt(R) to make this possible," said SXSW Chief Technical Officer Scott Wilcox.

Wiredset, founded by former Sony Music senior vice president Mark Ghuneim and former Sony BMG vice president Tom Donohue, is a leading digital agency providing online and mobile marketing services, web production and business intelligence products and services.

STARtxt(R) is owned and developed by KODIME Ltd., an independent company headquartered in London, United Kingdom. STARtxt(R) is a registered trademark of KODIME Ltd.

The SXSW Music and Media Conference showcases hundreds of musical acts from around the globe on over 50 stages in downtown Austin. The SXSW Interactive Festival, now in its 14th year, brings together uber-geeks, tech entrepreneurs and digital innovators. The SXSW Film Conference and Festival emphasizes all aspects of the art and business of independent filmmaking.

http://www.wiredset.com/http://www.startxt.com/http://2007.sxsw.com/toolbox/sms

First Call Analyst:
FCMN Contact:

Source: Wiredset LLC

CONTACT: Mark Ghuneim of Wiredset LLC, +1-212-242-3400, fax,
+1-212-242-3464

Web site: http://www.wiredset.com/
http://www.startxt.com/
http://2007.sxsw.com/toolbox/sms

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