HBO Hosts Detroit Premiere of 'Addiction' Campaign on March 6 to Help Americans Understand Addiction as Treatable

HBO Hosts Detroit Premiere of 'Addiction' Campaign on March 6 to Help Americans Understand Addiction as Treatable

Comcast will open up the HBO feed in the Detroit area for the March 15 debut

of 'The Addiction Project' - all cable subscribers will be able to view the

groundbreaking multimedia campaign

To: Assignment/Planning Editors

From: HBO
Detroit Recovery Project, Inc.
National Council on Alcoholism and Drug Dependence (NCADD) -
Greater Detroit Area

What: The Detroit premiere of "Addiction," a feature-length documentary
at the center of a multimedia education and awareness project

When: Tuesday, March 6, 2007
6:00 p.m. - Invitation-only reception
7:00 p.m. - Screening and panel discussion

Who: A panel of experts on addiction and recovery featuring:
Roland Williams - Intervention and relapse specialist and author
Donald Allen - Michigan Drug Czar and Director of Drug Control
Policy
Katherine Goddard - Activist and mother of a victim of substance
abuse
Andre Johnson (moderator) - President & CEO of Detroit Recovery
Project, Inc.
Ben Jones (moderator) - President of NCADD - Greater Detroit Area

Where: Century Grille Restaurant & Gem Theatre
333 Madison Avenue, Detroit

An invitation-only reception and screening of HBO's innovative multimedia campaign, "Addiction," will be hosted by HBO in partnership with Detroit Recovery Project, Inc. and National Council on Alcoholism and Drug Dependence - Greater Detroit Area. The event will preview a feature-length documentary that is the centerpiece of the campaign, followed by a panel discussion of local experts.

"Addiction" makes its television debut Thursday, March 15 - Comcast will open up the HBO feed for the Detroit area that day so that any cable subscriber will be able to view it.

The "Addiction" campaign will use documentaries, books, and an enriched website to look into the complex dimensions of addiction, treatment, and recovery. In addition to interviews with the nation's leading experts, the documentary and its supplemental content explore innovative family training and treatment approaches, successful drug court programs that reduce relapses and re-arrests; addiction in the workplace; the protracted insurance battles waged by families; and the difficulty of finding and getting adequate treatment.

More information on the campaign may be found at http://www.addictionaction.org/.

CONTACT: Hugh McMullen of Valerie Denney Communications, +1-312-408-2580 x15, +1-740-707-7493 (cell), hugh@vdcom.com, for HBO.

PRNewswire-USNewswire -- March 5
First Call Analyst:
FCMN Contact:

Source: HBO

Web site: http://www.addictionaction.org/

-------
Profile: intent