4D Interactive Selects Tanla Mobile

4D Interactive Selects Tanla Mobile

LONDON, March 6/PRNewswire/ --

- UK Social Media Company Outsources Sky TV Channels to Leading
Mobile Aggregation and Application Specialist

4D Interactive, the social media company, today announced that
it has selected Tanla Mobile to re-develop its Social Networking channels on
the Sky digital satellite platform.

Effective immediately, Tanla will assume technical ownership
of both of 4D's Chat channels and will assist the company in the development
of exciting new features, content and formats. Tanla will also support the
streaming of both channels to the web and IPTV.

David Lee, Managing Director for 4D Interactive says, "We were
the first to offer television-based social networking in the UK and with this
deal we're again preparing to break new ground. The relationship with Tanla
Mobile will improve not only the content and reach of our channels but will
help us deliver even tighter integration with our mobile, 3G Video and
web-based chat services."

"We are excited by the prospect of becoming 4D's technical
partner and developing its Social Networking channels", adds Gautam
Sabharwal, Tanla's Business Development Director. "Our TV platform has at its
core a flexible, modular and customisable architecture; adapted and augmented
for 4D by our Development Centre in India. Working with an imaginative
company such as 4D, who really understand interactive communities is a great
opportunity for us"

4D launched Chat Box TV (Sky Channel 874) in 2004, making it
the UK's original UGC channel and the first to offer Social Networking "from
the living room". In February 2007 the company was named to the O2/Real
Business "50 To Watch in Mobile" list by a leading panel of experts.

Notes to Editors:

4 Facts About 4D

- 4D Interactive is a London-based social media company that creatively
connects businesses, people and content through their mobile and landline
phones.

- Our B2B products include Mobile Social Networking, Content Hosting,
User-Generated Content, Content Moderation and Communications services

- 4D also owns and operates consumer Social Networking brands on
Interactive Voice, Television (Sky Ch. 874 & 873), SMS/MMS, 3G Video and the
Web

- A privately-held company in operation since 1993, 4D is based in
Wandsworth, London and is an active member of the UK Direct Marketing,
Premium Rate and Mobile Marketing Associations.

www.4dinteractive.co.uk

http://www.realbusiness.co.uk/50ToWatch.aspx

About Tanla Mobile

Tanla Mobile is a mobile billing, delivery and application development
specialist. With direct connections to all UK networks, clients use its
carrier-grade technology platform and development expertise for immediate
deployment of 3G, Mobile Internet, SMS and MMS services. Applications include
3G Video, Interactive TV and Broadcast Manager systems, all of which are
supported by powerful online reporting and CRM tools.

Tanla Mobile is a wholly owned subsidiary of Tanla Solutions,
www.tanlasolutions.com, an established Telecom Infrastructure Solutions
provider with a market cap of GBP300m. With access to their 300 seat
development and support facility in Hyderabad, India, Tanla Mobile offer a
fast time-to-market with new technologies and significant cost savings.

www.tanlamobile.com

Source: 4D Interactive Ltd

For further information about 4D please contact: Chris McLellan - New Media Manager, 4D Interactive ltd., +44(0)870-345-1159, cmclellan@4dinteractive.co.uk; For further information about Tanla Mobile please contact: Louise Perfect, Mantra, +44(0)20-7907-7819, lperfect@mantra-pr.com

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