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Wednesday, February 21, 2007

Verimatrix and Datatrend Technologies Partner to Deliver Integrated Solution for Pay-TV Networks

Verimatrix and Datatrend Technologies Partner to Deliver Integrated Solution for Pay-TV Networks

Solution combines best-of-breed digital content security with carrier-class IT infrastructure

SAN DIEGO and MINNEAPOLIS, Feb. 21 /PRNewswire/ -- Verimatrix Inc., setting the standard in content security technologies that enhance the value of pay-TV networks, and Datatrend Technologies Inc., a leading IT infrastructure solutions provider, announce their partnership to deliver a comprehensive video over Internet Protocol (IP) services solution for telecommunications and multimedia service providers.

The integrated solution combines the Verimatrix Video Content Authority System(TM) (VCAS) for IPTV content security with a turnkey IT infrastructure solution (in the form of an "appliance" based on IBM System x servers running either the Linux or Windows operating system) from Datatrend.

The VCAS core technology answers the needs for greater security imposed on video over IP systems. Unlike traditional conditional access systems, IP infrastructures provide two-way capabilities, negating the need for smart cards, and are designed with equal importance on security and functionality. Verimatrix is uniquely capable of providing carrier-class security and anti- piracy solutions for VOD, IPTV broadcasting, and multi-casting applications.

The infrastructure platform (currently available for IBM System x model x3650 and IBM BladeCenter) is an open, scalable, industry-standard platform configured specifically for the VCAS applications. Its price/performance leadership meets the needs of service providers deploying IPTV and VOD services in a manner which maximizes secure access to premium content.

The integrated solution includes quality-assured configuration, operating system installation, site implementation, and ongoing support, and is designed to provide for a worry-free deployment. The result is a total solution that is fully tested and supported, and enables clients to leverage next-generation technologies that protect content and enhance revenue streams, while combating digital piracy wherever it occurs within the distribution chain.

"Our partnership with Datatrend significantly enhances the value proposition to the customer," said Steve Oetegenn, EVP of Global Sales and Marketing for Verimatrix. "IPTV and VOD service providers get a powerful combination of technologies and skills that are attuned to their needs and objectives. Plus, they have an infrastructure expert and advocate who can advise them on their current and future IT environment, and suggest ways for gaining the most out of their solution investments."

"We are very excited to partner with Verimatrix in this vitally important area of content security for VOD and IPTV," said Charlie Cox, Senior Vice President of Sales/Marketing for Datatrend Technologies. "With Verimatrix's track record for developing and deploying innovative technologies, operators can be confident that their networks will be secure now and in the future. By combining our respective strengths, we offer a very compelling value proposition, along with the assurance that the solution will enhance their revenue-generating network and provide subscribers with a viewing experience that is rich, versatile, and secure."

About Verimatrix

Verimatrix sets the standard for software-based content security and revenue enhancement technologies in pay-TV networks, with a global customer base of telecommunications providers. The Verimatrix Video Content Authority System(TM) (VCAS) offers a suite of next-generation technologies that protect content and enhance revenue streams, while combating digital piracy wherever it occurs within the distribution chain. Verimatrix's customers benefit with most favorable access to premium content, enabling the richest, most versatile viewing experience for their digital video subscribers. For more information, please visit http://www.verimatrix.com/ .

About Datatrend Technologies

Founded in 1987, Datatrend Technologies helps organizations leverage technology to optimize their current IT environment, including servers, storage, software, and network infrastructure. Specializing in delivering solutions that help companies run more efficiently and create a competitive advantage, Datatrend provides exceptional thought leadership in a customer intimate approach to earn their client's respect as a trusted advisor on business and technology issues. More information is available at http://www.datatrend.com/ .

Contact:
For press: Kelly Foster, Verimatrix, +1 619 224 1261,
KFoster@Verimatrix.com
Stephen Christian, VP Marketing, Verimatrix, +1 858 677 7800,
SChristian@Verimatrix.com
Charles Cox, VP Sales/Marketing, Datatrend Technologies,
+1 952.931.1203, Charlie.Cox@Datatrend.com

First Call Analyst:
FCMN Contact:

Source: Datatrend Technologies Inc.

CONTACT: Kelly Foster, Verimatrix, +1-619-224-1261,
KFoster@Verimatrix.com , or Stephen Christian, VP Marketing, Verimatrix,
+1-858-677-7800, SChristian@Verimatrix.com , or Charles Cox, VP Sales-
Marketing, Datatrend Technologies, +1-952-931-1203,
Charlie.Cox@Datatrend.com

Web site: http://www.datatrend.com/
http://www.verimatrix.com/

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