NBC's Los Angeles Stations Partner With Transit TV To Bring News, Sports and Weather to Los Angeles Metro Riders

NBC's Los Angeles Stations Partner With Transit TV To Bring News, Sports and Weather to Los Angeles Metro Riders

4400 screens on 2200 Metro buses will bring KNBC, KVEA AND KWHY local programming to 1.2 million bus riders a day

LOS ANGELES, Feb 21 /PRNewswire/ -- NBC's family of Los Angeles stations - KNBC (Channel 4), KVEA (Channel 52) and KWHY (Channel 22) - have partnered with Transit TV, one of the largest out-of-home video networks in North America, to provide local news, weather, sports and entertainment programming to Los Angeles County Metropolitan bus riders.

Starting this month, 1.2 million Los Angeles Metro bus riders will be able to watch KNBC (NBC), KVEA (Telemundo) and KWHY (Independent Spanish-language) local programming as they commute to and from work. Transit TV's wireless network of 4,400 LCD screens on 2,200 buses will enable the programming to be updated throughout the day; ensuring riders receive the latest news, weather and sports.

"Transit TV's network offers us a unique way to expose our stations' brands and promote our programming to as many people as possible," said Ginger Zumaeta, Vice President Advertising and Promotion, KNBC/KVEA/KWHY.

The partnership with Transit TV is another example of traditional media companies and advertisers utilizing out-of-home video environments to reach new audiences. NBC's LA stations' news content will be seen by Transit TV's young, urban audience every hour of the day, seven days a week.

"The addition of local news content furthers our commitment to provide our viewers with up-to-date, high quality, relevant programming," said Gerry Noble, CEO and President of Transit TV.

Fully installed on all 2200 Metro buses since August 2006, Transit TV's screens provide Los Angeles bus riders with 48 minutes of programming every hour. The partnership will see 5 minutes of the hourly content wheel provided by NBC's family of Los Angeles stations, including both English and Spanish- language content.

For more information, please visit www.nbc4.tv or www.transitv.com.

About KNBC, KVEA and KWHY

KNBC, Channel 4 is NBC Universal's flagship, owned-and-operated station in the Los Angeles market. Producing more than 45 hours of local programming each week, KNBC is the home of the award-winning "Channel 4 News," the digital news service "News Raw" (Channel 4.4), weekday entertainment program "yourLA," NFL post-show "The Challenge," weekly community affairs program "News Conference" and "Travel Cafe."

KVEA-TV, Channel 52 is the Telemundo Network's flagship station in the Los Angeles market. Telemundo, a U.S. Spanish-language television network, is the essential entertainment, news and sports source for Hispanics. Telemundo is wholly owned by NBC Universal, one of the world's leading media and entertainment companies.

KWHY-TV, Channel 22 is an independent Spanish-language TV station providing local news and entertaining programming to the Hispanic community in the Los Angeles DMA. The station is home to "Cine Mexicano," broadcasting more than 30 full-length feature films per week. KWHY is a commonly owned with NBC Universal and Telemundo.

About Transit TV

Transit TV's network of 9000 television screens can be seen on nearly 4000 transit vehicles across Los Angeles, Chicago, Atlanta, Orlando, San Diego and Milwaukee, creating one of the largest digital out-of-home networks in North America and the largest specifically targeting transit riders.

Transit TV enhances riders' journeys, while also providing Transit agencies with an additional revenue source and enabling advertisers to reach a previously untapped young audience.

Transit TV is a wholly owned subsidiary of Torstar Corporation, Toronto, Canada. Torstar Corporation is a broadly based media company listed on the Toronto Stock Exchange (TS.B).

First Call Analyst:
FCMN Contact:

Source: Transit TV

CONTACT: Erin Dittman of KNBC, +1-818-840-3381; or Robert Bridge of
Transit TV, +1-407-562-5300

Web site: http://www.transitv.com/
http://www.nbc4.tv/

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