Rod Birkins Joins QVC as Senior Vice President, Global Sourcing and Design & Development

Rod Birkins Joins QVC as Senior Vice President, Global Sourcing and Design & Development

WEST CHESTER, Pa., Feb. 21 /PRNewswire/ -- QVC, Inc. announced today that Rod Birkins has joined the company as Senior Vice President of Global Sourcing and Design & Development, effective immediately. The position was previously held by Bob Ayd who was promoted to Chief Merchandising Officer in October 2006.

In his new position, Birkins will manage the company's design and sourcing team. He will also be responsible for crafting and implementing a strategy for driving and sustaining long-term growth. Additionally, he will be responsible for maximizing sourcing efficiencies and broadening sourcing for the company's various merchandise categories.

Birkins brings more than 30 years of merchant and supply chain experience, most recently with Sears, Roebuck and Co., where he served as President of Sears Buying Services. In this role, Rod was responsible for all sourcing, quality control, legal compliance, technical design, and international office operations. Previously, Birkins served as President of JCPenney Purchasing Corp., where he was responsible for all sourcing and international office operations.

"Rod has a unique understanding of the overall retail process - from design inception to final sale to the customer. QVC will also benefit greatly from his expertise in international sourcing, quality control, offshore operations, and management of large diverse groups of people," said Bob Ayd, to whom Birkins will report. "Rod's proven history of increasing sales, improving operational efficiencies, and driving profits using entrepreneurial and creative approaches will be of tremendous value in his new role."

QVC, a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (NASDAQ:LINTA), is one of the largest multimedia retailers in the world, with annual revenue of more than $7 billion. QVC is committed to providing customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 160 million homes worldwide. The company's website, QVC.com, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany and Japan, West Chester, PA-based QVC has shipped close to a billion packages in its 20-year history.

Source: QVC, Inc.

CONTACT: Bonnie Clark, QVC, +1-484-701-1647, bonnie_clark@QVC.com

Web site: http://www.qvc.com/

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