Sprite LeBron NBA All-Star 2007

Sprite LeBron NBA All-Star 2007

Star-studded Party Kicks-off Final Phase of Search for Theme Song, Which Will be Featured in New LeBron James "Sublymonal At Home" Ad

LAS VEGAS, Feb. 15 /PRNewswire/ -- National Basketball Association (NBA) and Cleveland Cavaliers superstar LeBron James and Sprite will host a star- studded event on February 16th during NBA All-Star 2007 to announce the initial results of Sprite's nationwide search for LeBron's theme song.

The exclusive event will be held at Light Nightclub at The Bellagio Resort and will announce the three finalists whose individual music tracks will be featured in the new LeBron James "Sublymonal at Home" ad making its television debut during NBA All-Star 2007.

"We have had an incredible response to the campaign and the tracks are really great," said LeBron James. "Regardless of who ultimately wins, we are all going to have a great time at the Sprite 2323 event."

From January 1-22, Sprite and LeBron James challenged fans to mix their own musical tracks to create the basis for LeBron James' theme song. More than 2,500 tracks were submitted, and all tracks were posted at www.LeBron23-23.com so that visitors to the site could vote on their favorites. An expert panel reviewed the top vote-getters and selected the 23 best tracks based on specific criteria. Contest judges, including LeBron James and hip hop artists Paul Wall and Al Fatz, then selected the top three submissions to become finalists for the commercial track.

During the Sprite event on February 16 at precisely 11:23PM (PST), LeBron James will announce the three finalists and debut their musical tracks with the new "Sublymonal" television spot. All three versions of the new ad, each showcasing one of the finalist tracks, will debut on NBA All-Star 2007 television programming on Saturday night, February 17. Viewers will be prompted to vote on their favorite track via text message or online at LeBron23-23.com between February 17 and March 2. The top vote-getter when the program ends will have the once-in-a-lifetime opportunity to join Paul Wall and Al Fatz in-studio as they fine-tune the music that will become LeBron's theme song to be included in the final version of the "Sublymonal at Home" television ad, which will run throughout 2007. The winning LeBron James theme song will also be used in future Sprite programs.

"Our 'Sublymonal' campaign has taken advertising to the street and given Sprite drinkers the chance to put their own musical stamp on the LeBron James campaign," said John Hackett, senior vice president, Marketing, Coca-Cola North America. "What better time to celebrate the collaboration between our Sprite drinkers and LeBron himself than during the most exciting weekend in sports?"

In the "Sublymonal at Home" ad, LeBron demonstrates his take on the ultimate "Sublymonal" experience, as he and several buddies engage in a stylized game of "Lymon Ball" to refresh taste buds with thirst-quenching lymon pellets. Like previous "Sublymonal" ads, the ad uses distinctive lemon and lime imagery to reinforce the undeniable refreshment of Lymon. The new ad was created by Crispin Porter + Bogusky of Miami.

About The Coca-Cola Company

The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.3 billion servings each day. For more information about The Coca-Cola Company, please visit our website at www.thecoca-colacompany.com.

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Source: The Coca-Cola Company

CONTACT: Scott Williamson of Coca-Cola North America, +1-404-676-3288

Web site: http://www.thecoca-colacompany.com/
http://www.lebron23-23.com/

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