PR Newswire Broadcast Minute and Podcast for Tuesday, February 6, 2007

PR Newswire Broadcast Minute and Podcast for Tuesday, February 6, 2007

To hear a Podcast of the PR Newswire Broadcast Minute and other MultiVu radio content, cut and paste this URL into your podcast application (e.g. iTunes, iPodder): http://feeds.feedburner.com/prnewswire_bcm

NEWSWEEK COVER: The Girls Gone Wild Effect

A Newsweek report says kids, like never before, are being bombarded by images of oversexed, underdressed celebrities who can't seem to step out of a car without displaying their well-waxed private parts to photographers.

In a recent Newsweek Poll, 77 percent of respondents say young women celebrities like Britney Spears, Paris Hilton and Lindsay Lohan have too much influence on young girls. Eighty-four percent of those polled say sexuality plays a bigger role in American popular culture than it did 20 or 30 years ago and 70 percent say this is more of a bad influence on young people today than a good influence. In this week's cover story, "The Girls Gone Wild Effect," Newsweek examines whether there really are harmful long-term effects of overexposure to Paris Hilton and whether we are raising a generation of what one L-A mom calls "prosti-tots," young girls who dress like tarts, live for Dolce and Gabbana purses and can neither spell nor define such words as "adequate."

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3392786

User Generated Commercials for Doritos Break Into the Top 10, According to TiVo

TiVo announced this year's top Super Bowl broadcast moments. This information was prepared using aggregated, anonymous, second-by-second audience measurement data about how TiVo subscribers watched the game.

The top ten rated commercials of this year's game were:

1. Bud Light: Language Course with Carlos Mencia
2. Bud Light: Rock Paper Scissors
3. FedEx: Don't Judge
4. Nationwide: Kevin Federline Rollin' VIP
5. Doritos Crash the Super Bowl
6. CareerBuilder: Office Jungle
7. Blockbuster: Mouse
8. Doritos Crash The Super Bowl: Checkout Girl
9. Chevrolet: Everybody Loves a Chevy
10. Schick: Quarto Science

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3393090

Almost Half Oppose the 'Don't Ask, Don't Tell' Policy

The Harris Poll says attitudes toward the military's "Don't Ask, Don't Tell" policy are virtually unchanged in the last seven years. In both 2000 and 2007, just under half of U-S adults oppose the military's policy. Today, 36 percent approve of this policy, which is up very slightly from 34 percent in 2000. This is also one of those issues that garners a large percentage of those who are undecided - almost one in five say that they are not sure if they favor or oppose this policy.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3393581

Audio: Identity Fraud is Dropping According to New Research

The 2007 Identity Fraud Survey Report -- released today by Javelin Strategy and Research -- provides compelling new information about the reduction of identity fraud across the United States, while also identifying important risk differentiators between age and income demographics. In a key finding, the report identified a significant reduction in fraudulent new account openings using a person's private information, traditionally one of the most common types of fraud. It also confirmed that more fraud occurs in traditional physical channels, such as in- person transactions and by the direct theft of personal data by individuals, rather than online.

Full story at: http://www.prnewswire.com/mnr/javelin/26831/

The PR Newswire Broadcast Minute is available by email at no charge to members of the media who sign up for PR Newswire for Journalists, http://www.prnewswire.com/media . For more information, contact Rob Fisher at 408-365-8793 or email rob.fisher@prnewswire.com .

PRNewswire -- Feb. 6

Source: PR Newswire

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