URBAN TOOL Makes North American Debut With Eye Catching Wearable Technology in the 49th Annual GRAMMY(R) Awards Gift Bags

URBAN TOOL Makes North American Debut With Eye Catching Wearable Technology in the 49th Annual GRAMMY(R) Awards Gift Bags

OTTAWA, Feb. 5 /PRNewswire/ -- Sealtex Management Services Ltd., has become the new North American distribution partner for URBAN TOOL Design of Vienna, Austria. To kick off its North American debut, Sealtex is including URBAN TOOL in the Talent Gift Baskets for the 49th Annual GRAMMY(R) Awards.

Working with Distinctive Assets of Los Angeles, Sealtex will be giving URBAN TOOL "sportHolsters," a functional and original sport accessory, to the Presenters and Performers of the GRAMMY Awards ceremony -- which will feature performances from some of the music industry's most important artists -- on February 11, 2007 live from the STAPLES Center in Los Angeles.

"I can't think of a better way to introduce North America to URBAN TOOL's smart, exclusive, wearable technology products than to offer it first to the trendsetting and fashionable recording industry," says Stephen Seal, President of Sealtex. "It's thrilling to have been asked by Distinctive Assets to have URBAN TOOL included as one of the cutting edge, exciting gifts for which the GRAMMY Gift Basket is known."

"The GRAMMY gifts have always been some of the best in the industry," says Lash Fary, CEO of Distinctive Assets. "We always strive to make the gifts both fun and functional, and this year we won't disappoint."

URBAN TOOL creates functional solutions for the consumer's everyday needs by integrating today's personal electronic devices into fashion in a stylish, unique and comfortable way. URBAN TOOL's interdisciplinary design technique produces innovative items, which successfully merge the influences of efficiency, fashion and lifestyle with wearable technology.

URBAN TOOL is an Award winning Austrian company having won the BrandNew Award in the "accessories" category at the international sports fair ISPO in Germany in 2004. The ISPO BrandNew Award, as trend barometer for innovations in sport and free-time business, shows the future of sports gear, equipment, clothing and designs. The holsters from URBAN TOOL were announced as "reflecting the current 'street wear meets technology' trend." So far this year, the grooveRider has been nominated for the international VOLVO Sports Design Award 2007 in the "Personal Design" category. For more information on all URBAN TOOL products in North America, please visit www.urbantool.biz.

Established in 1999, Distinctive Assets not only produces the Gift Baskets and Talent Lounges for many major US award shows but also provides product placement, product introduction and branding opportunities within the entertainment industry. For information about Distinctive Assets, please visit www.distinctiveassets.com.

Source: Sealtex Management Services Ltd.

CONTACT: Stephen Seal of Sealtex Management Services Ltd.,
+1-613-482-6379, steve@sealtexmanagement.com

Web site: http://www.urbantool.biz/
http://www.distinctiveassets.com/

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