Muller Media Acquires 20% Stake in MMA Feature Film, 'Never Submit'

Muller Media Acquires 20% Stake in MMA Feature Film, 'Never Submit'

BEVERLY HILLS, Calif., Feb. 6 /PRNewswire-FirstCall/ -- Muller Media, Inc. (Pink Sheets: MUME) President Kenneth Eade announced today that it has acquired a 20% stake in Imperia Entertainment's mixed martial arts movie, "Never Submit." The investment opportunity came about due to the production's need for cash before the anticipated closing of Imperia Entertainment's $10 million in bond financing on March 9, 2007. "This doesn't fit the company's family film production model, but it is a great opportunity for the company to capitalize on the rising popularity of this sport, which has brought in excess of $40 million in a single showing of pay-per-view events and adds great value for the company's shareholders," said Eade.

ABOUT "NEVER SUBMIT"

"Never Submit" is a movie set in the world of MMA. The performances will be a mix of nationally recognized actors and fighters. Auditions are being held across the country looking for actors and fighters for the movie.

"Never Submit" is an inspirational tale similar to "Rocky," but the lead character is an intelligent young man (as are most fighters competing in this sport) rather than a beaten-down punch-drunk fighter. An amazing cast of characters will round out this film; each from different walks of life; each with his own set of circumstances and motivating factors driving him to be the best. "Never Submit" is a metaphor describing the way these athletes live their lives.

TapouT Magazine (www.tapoutmagazine.com), the leading MMA magazine in the country, has begun a cross-country tour to promote its publication as well as the movie. TapouT Magazine readers can expect to see the mixed martial arts movie prominently featured in the bi-monthly publication throughout the casting, filming and theatrical release stages, as well as enjoy behind the scenes details from "Never Submit" director James Hergott, one of TapouT Magazine's newest contributors.

During the last two weeks Imperia announced bond financing sufficient to fund the film through to completion, and to fund the company's two films slated for production, "An Ordinary Hero" and "Whiskers." Imperia also announced the casting of MMA Legend Ken Shamrock and Three Time World Kickboxing Champion Cung Le.

ABOUT MULLER MEDIA

Muller Media (www.mullermedia.com) is a film production company, dedicated to the production of high quality family feature films, with ratings of PG or G. According to a study made by the Dove Foundation of films made in the years 1989 through 2003, family films are 11 times more profitable than their R-rated counterparts. With "An Ordinary Hero," which is expected to have a PG rating, the company will now be competitive in the 505 of the movie going market, comprised of 12-29 year olds who frequent "PG" rated films. The company's first film property, "Whiskers," now in pre production, produced by Academy Award Lifetime Award recipient, Jordan Klein ("Flipper," "Splash," "Cocoon"). "Whiskers" follows the adventures of an intelligent sea lion and the family he befriends, is expected to receive a "G" rating, which is a growing segment of the market, expected to grow even larger. The company recently announced a $10 million bond financing by its parent company, Imperia Entertainment, Inc.

This press release contains statements, which may constitute "forward- looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Imperia Entertainment, Inc. and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

Muller Media, Inc.

Kenneth Eade: 310-275-0089 or
Vivian Fullerlove: 972-562-0616 (Public Relations)

URL: http://www.mullermedia.com/

Source: Muller Media, Inc.

CONTACT: Kenneth Eade, +1-310-275-0089, or Public Relations, Vivian
Fullerlove, +1-972-562-0616, both for Muller Media, Inc.

Web site: http://www.mullermedia.com/

-------
Profile: intent