L'Oreal Paris, RealNetworks, and Verizon Wireless to Sponsor Music Industry's Most Exclusive Grammy Event!

L'Oreal Paris, RealNetworks, and Verizon Wireless to Sponsor Music Industry's Most Exclusive Grammy Event!

Clive Davis' Legendary Pre-Grammy Party Set for February 10th

NEW YORK, Feb. 6 /PRNewswire/ -- L'Oreal Paris, the worldwide leader in beauty with an unparalleled commitment to technology, research and innovation, RealNetworks(R), the leading creator of digital media services and software, and Verizon Wireless, owner of the nation's most reliable wireless voice and data network, announced that they have signed on as sponsors of Clive Davis' legendary Pre-Grammy Party, which will be held February 10th in Beverly Hills, California.

RealNetworks' award winning Rhapsody(R) digital music service will be the exclusive online broadcaster of the evening's performances and pre-show artist interviews. Beginning at 9:30 pm PDT/12:30 am EDT music fans can log on to www.rhapsody.com/grammys for live access to the night's hottest performances and interviews straight from the red carpet. Fans can also visit www.rhapsody.com now for archived performances from this historic annual event from artists like Kelly Clarkson, Jamie Foxx, Rod Stewart and Usher. Select performances from this year's event will be available at www.rhapsody.com in the coming weeks.

Verizon Wireless will be the exclusive mobile carrier to provide unique access to this event. This will be the first time a wireless provider will deliver the music industry's most anticipated annual party directly to a wireless handset. The V CAST footage will include some of the performances as well as behind-the-scenes at the party directly through their mobile phones.

This annual event, which occurs on the eve of the Grammy Awards, long-ago established itself as the destination for A-list celebrities, Grammy winners, Hollywood stars, sports legends, authors and influential entertainment industry executives. The evening consists of cocktails, a sit-down dinner and performances from some of the biggest names in music.

"L'Oreal Paris is proud to sponsor the legendary Clive Davis Party for the third year in a row," says Carol Hamilton, President, L'Oreal Paris. "We draw great inspiration from the incredible talent, style and excitement of this extraordinary evening."

"Rhapsody's exclusive webcast of Clive Davis' legendary Pre-Grammy party highlights our commitment to providing fans with extraordinary music experiences," said Rob Glaser, chief executive officer, RealNetworks. "We are proud to once again be a part of this renowned evening, which brings together the recording industry's finest talent and biggest names for a night of unforgettable music."

"It's exciting to be the first wireless provider to deliver the most exclusive music event of the year directly to customers through our V CAST service," said John Harrobin, VP of Digital Media and Marketing for Verizon Wireless. "Mobile phones have made it possible to bring consumers the hottest content on the go, delivering fans unprecedented access to some of music's most exclusive events and performances. We could not be more delighted to be a part of this extraordinary event."

Tom Corson, EVP GM J/Arista Records said, "We are delighted to welcome back L'Oreal Paris and RealNetworks as our sponsors for this extraordinary event. We're especially excited about our new partnership with Verizon Wireless for what is always one of the entertainment industry's biggest nights."

In recent years, performers at Clive Davis' legendary Pre-Grammy Party have included Whitney Houston, Alicia Keys, Maroon5, Mary J. Blige, Foo Fighters, Annie Lennox, Barry Manilow, Stevie Wonder, Luther Vandross, Jamie Foxx, Kanye West, Usher, Carlos Santana, Ludacris, Wyclef Jean, P. Diddy, Chris Brown, Patti LaBelle, Tony Bennett, Rod Stewart, Justin Timberlake, among others.

Attendees have included Jennifer Lopez, Prince, Sidney Poitier, Chris Rock, Sharon Stone, Terrence Howard, Ashley and Jessica Simpson, Courtney Love, Steven Tyler, Diana Ross, Reese Witherspoon, Sheryl Crow, Kevin Bacon and Kyra Sedgwick, Antonio Banderas, Jackie Collins, Mariah Carey, Jerry Seinfeld, Magic Johnson, Lance Armstrong, Britney Spears, Nick Lachey, Martha Stewart, Quincy Jones, Howard Stern, Penny Marshall, Evander Holyfield and more.

The performance lineup for the event is kept secret until the night of the show. This year the event is being held at the Beverly Hilton Hotel in Beverly Hills, California.

About L'Oreal Paris

The L'Oreal Paris Brand Division of L'Oreal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. The L'Oreal Paris product family includes Preference, Excellence, Natural Match, Feria, and Couleur Experte haircolors; VIVE Pro, Studio Line, and L'Oreal Kids hair care; Dermo- Expertise skin care, including Advanced Revitalift, Wrinkle De-Crease, Age Perfect, Sublime Slim, Sublime Bronze and Men's Expert; and L'Oreal Paris Cosmetics, including Colour Riche Lip colors, True Match Makeup, Wear Infinite Eyeshadows, Voluminous, Double Extend, Lash Out, and Volume Shocking mascaras, among many others, and the HIP High Intensity Pigments line.

About RealNetworks, Inc.

RealNetworks, Inc. is the leading creator of digital media services and software including Rhapsody, RealPlayer(R) 10, and casual PC and mobile games. Broadcasters, network operators, media companies and enterprises use RealNetworks' products and services to create and deliver digital media to PCs, mobile phones and consumer electronics devices. Consumers can access and experience audio/video programming and download RealNetworks' consumer software at http://www.real.com/ . RealNetworks' systems and corporate information is located at http://www.realnetworks.com/

About Verizon Wireless

Verizon Wireless operates the nation's most reliable wireless voice and data network, serving 59 million customers. The largest USwireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 60,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com . To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia .

About RCA Music Group

The RCA Music Group includes J Records, Arista Records, RCA Records and RCA Victor. The J Records roster is home to platinum superstars Alicia Keys, Rod Stewart, Pearl Jam, Annie Lennox, Luther Vandross, Jamie Foxx, Maroon5, Mario, Gavin DeGraw, Fantasia and Monica among others. The Arista Records family includes all-time superstars Sarah McLachlan, Santana, Dido, Aretha Franklin, Whitney Houston, Carrie Underwood, Barry Manilow and Kenny G. RCA Records is home to superstar artists Christina Aguilera, Dave Matthews Band, Foo Fighters, The Strokes, Velvet Revolver, Avril Lavigne, Clay Aiken, Kelly Clarkson, Heather Headley and more. RCA Victor's roster includes Imogen Heap, Rachael Yamagata, Etta James, Eliane Elias, George Winston, The Chieftains, Larry Carlton and Fourplay. RCA Music Group is part of Sony BMG Music Entertainment.

Source: RCA Music Group

CONTACT: Mika El-Baz of RCA Music Group, +1-646-840-5670, or
mika.elbaz@sonybmg.com , or Jodi Balkan of L'Oreal Paris, +1-212-984-4561, or
jodi.balkan@us.loreal.com , or Matthew Graves of RealNetworks, +1-415-934-
2159, or mgraves@real.com , or Candice Yusim of Tribal Brands for Verizon
Wireless, +1-323-935-3483, or candice@tribalbrands.com

-------
Profile: intent