Miami to Vegas and the White House to the OC

Miami to Vegas and the White House to the OC

Virgin Central Offers a World of Entertainment

LONDON, February 20/PRNewswire-FirstCall/ -- Virgin Media (NASDAQ: VMED), the home of one of Europe's biggest
TV-on-demand libraries, is making today a red-letter day for TV fans, with
the launch of Virgin Central, a revolutionary new kind of television channel.

Virgin Central heralds a new way to watch favourite progammes, combining
the simplicity of a traditional channel with the choice and control of
TV-on-demand technology.

Virgin Media customers will be able to watch what they want, when they
want without having to follow listing guides or even set the PVR. From
catching criminals on CSI: Miami to catching up on the gossip from The OC; to
finding out what the surgeons in Grey's Anatomy or the spin doctors in the
West Wing are up to, Virgin Central has it all.

Other top shows available on Virgin Central include: Nip/Tuck, Little
Britain; Alias, Criminal Minds and CSI: Crime Scene Investigation.

The channel is free and hosts a showcase of blockbuster entertainment
around the clock, selected from the best of the company's TV-on-demand
service. By pressing one button and using a simple on-screen guide, viewers
will have instant access to different episodes of the shows at any time of
the day or night. The viewing can then be stopped, rewound and paused - just
like a DVD. Virgin Media customers can choose from a variety of TV packages
to suit their needs, from a Medium package of 39 channels and on-demand
content, to an XL package of over 129 channels and on-demand content.
Customers with the XL package will also be able to watch subscription
on-demand content from HBO - the home of top shows including The Sopranos,
Six Feet Under and Entourage - as part of their standard monthly fee.

Ernie Cormier, chief commercial officer of Virgin Media, said: "Virgin
Central offers a feast of hit shows in one place and is set to become the
destination of choice for TV lovers. By combining brilliant content with the
unrivalled versatility of our technology, we have created something that no
other company provides. Virgin Central will make TV-on-demand the simple,
compelling service it should be."

The new channel will complement Virgin Media's existing library of
TV-on-demand entertainment, which includes over 500 movies, highlights from
the previous week's primetime schedule, classic series and music videos.
Together with a wide choice of broadcast channels, a sophisticated personal
video recorder and high definition capability, TV-on-demand places Virgin
Media's customers at the forefront of the digital revolution.

To find out more about Virgin Media services, consumers can visit
www.virginmedia.com.

Notes to Editors

Virgin Media is an innovative and pioneering UK entertainment and
communications business. For the first time consumers can get everything they
need from one company - the UK's only quad play of TV, broadband, phone and
mobile plus the most advanced TV on demand service available, the UK's first
high definition TV service and V+, our high specification personal video
recorder. We're the UK's most popular broadband provider, the largest virtual
mobile network operator and the second largest provider of pay TV and home
phone.

Virgin Media owns two content businesses - Virgin Media Television (VMTV)
and sit-up. VMTV owns seven entertainment channels - Living, Living 2, Bravo,
Bravo 2, Challenge, Trouble and Ftn - and is a 50% partner in UKTV which
consists of ten channels including UKTV Gold and UKTV History. sit-up runs
retail TV channels bid tv, price-drop tv and speed auctiontv.

ntl: Telewest Business also operates under the Virgin Media umbrella and
provides voice, data and internet solutions to leading businesses, public
sector organisations and service providers in the UK.

Virgin Media is the largest Virgin company in the world and has almost 10
million customers (5m cable, 4.5m Virgin Mobile, 250,000 virgin.net). To find
out more visit www.virginmedia.com/presscentre

Media Contacts

Charlotte Speedy
Henry's House
Tel: +44-(0)207-291-3034
Charlotte@henryshouse.com

Source: Virgin Media

Media Contacts: Charlotte Speedy, Henry's House, Tel: +44-(0)207-291-3034, Charlotte@henryshouse.com

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