Virgin Media Takes on Competitors With New TV Sports Offer

Virgin Media Takes on Competitors With New TV Sports Offer

Sky No Longer the Cheapest Place to get Sky Sports

LONDON, February 15/PRNewswire-FirstCall/ -- For just GBP26 a month, Virgin Media (NASDAQ: VMED) is offering sports
fans Sky Sports 1, 2, 3 and Xtra, together with 39 other digital TV channels
including E4, CBeebies and ITV2.

For no extra cost, customers also get access to one of Europe's largest
TV-on-demand libraries, containing over 500 movies and thousands of hours of
TV programmes such as Lost, Desperate Housewives, Dr Who, Planet Earth and
The Vicar of Dibley, as well as highlights from the previous week's
broadcast schedules.

Thanks to recent content deals with HBO, Buena Vista and Alliance
Atlantis, Virgin Media is also giving its customers the chance to access to
smash hits The Sopranos, Entourage, Grey's Anatomy, Alias and CSI: Miami.

The Sky Sports offer is open to anyone with an GBP11 Virgin Media phone
line, which includes unlimited weekend calls to any UK landline number
(starting 01 or 02). An equivalent package from Sky, based on its basic TV
package with Sky Sports and a BT phone line, costs GBP45 a month.

This new monthly subscription fee is not a special offer and will not
revert to higher pricing after a fixed period. A one-off installation fee of
GBP25 applies.

Commenting on the new offer, president and chief executive officer Steve
Burch said: "At last week's launch of Virgin Media, we said we would to live
up to the Virgin promise by giving consumers great products, more choice and
better value. We also said we would use our product portfolio to deliver on
that promise and help consumers who may be getting a raw deal from our
competitors. These new services deliver on both counts. They will not be the
last that do so."

To find out more about Virgin Media services, consumers can visit
www.virginmedia.com or call 0800-052-2525.

Notes to Editors:

Virgin Media is an innovative and pioneering UK entertainment and
communications business. For the first time consumers can get everything they
need from one company - the UK's only quad play of TV, broadband, phone and
mobile plus the most advanced TV on demand service available, the UK's first
high definition TV service and V+, our high specification personal video
recorder. We're the UK's most popular residential broadband provider, the
largest virtual mobile network operator and the second largest provider of
pay TV and home phone.

Virgin Media owns two content businesses - Virgin Media Television (VMTV)
and sit-up. VMTV owns seven entertainment channels - Living, Living 2, Bravo,
Bravo 2, Challenge, Trouble and Ftn - and is a 50% partner in UKTV which
consists of ten channels including UKTV Gold and UKTV History. sit-up runs
retail TV channels bid tv, price-drop tv and speed auctiontv.

Virgin Media is the largest Virgin company in the world and has almost 10
million customers. To find out more visit www.virginmedia.com/presscentre

Media contacts: M Communications: Lisa Gordon, gordon@mcomgroup.com,
+44(0)207-153-1515, or +44(0)207-153-1530, Henry's House: +44(0)207-291-3000

Source: Virgin Media

Media contacts M Communications: Lisa Gordon, gordon@mcomgroup.com, +44(0)207-153-1515, or +44(0)207-153-1530, Henry's House: +44(0)207-291-3000

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