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Thursday, February 22, 2007

Teens Vie for Ultimate Trend Supremacy in Trendetta, the N's First Multiplayer Online Game Launching Exclusively on The-N.Com Monday, February 19

Teens Vie for Ultimate Trend Supremacy in Trendetta, the N's First Multiplayer Online Game Launching Exclusively on The-N.Com Monday, February 19

NEW YORK, Feb. 15 /PRNewswire/ -- Can't get enough of Perez Hilton? Are skinny jeans so 2006? The N challenges teens to get their game on as the network launches Trendetta -- its first ever, online multiplayer game that allows users to compete and chat in real-time on Monday, February 19. Teens vie for ultimate trend supremacy by deciding "What's Hot" and "What's Not" for every trend imaginable including fashion, music, celebs and much more only on The-N.com.

"We're excited to unveil Trendetta to our millions of online users," said Sarah Tomassi Lindman, SVP and GM, The N. "Trendetta creatively and seamlessly combines three of our audience's biggest interests -- multiplayer game play, social networking, and popular culture."

The N.com experienced its best month ever in December 2006 with 2.1 million unique visitors and set new traffic records as fourth quarter 2006 grew 78% over last year. (Omniture SiteCatalyst -- October-December 2006).

"Trendetta gives our users the kind of experience that they been clamoring for by combining mashed up user-generated content, real time chat, and multiplayer gaming in a unique way," said Tony Zito, Vice President of The N Digital. "In Trendetta, the users are in control of their experience. They decide the fashions and fads trends of tomorrow."

In Trendetta, users are completely in control of the fads and fashions they choose to battle for -- today's hotlist topper may be at the bottom of the heap tomorrow. Players square off against each other to control the whims of public opinion and promote their favorite trends, fashions, musicians and celebs using word of mouth, television, the internet and the much coveted celebrity endorsement. Online players challenge up to three others to challenge for trend supremacy in a turn-based strategy game, while chatting with one another about "What's Hot" and "What's Not." The top players vie to have their trend land a coveted slot on "50 Hottest Trends" list, and to earn a place in the "Trendetta Hall of Fame."

The N, the nighttime network for teens, is a programming arm of MTV Networks and is currently available in 55 million households via cable, digital cable and satellite television. The N's mission is to be the authentic voice for teens and help them figure out their lives with relevant, topical programming on-air and online at the network's web site www.the-n.com. The N airs everyday from 6:00 p.m. to 6:00 a.m. (ET). The N and all related titles, characters and logos are trademarks of Viacom International Inc.

Source: The N

CONTACT: Mirian Arias, +1-212-846-7653, Mirian.arias@the-n.com, or
Joanna Roses, +1-212-846-7326, Joanna.roses@nick.com, both of The N

Web site: http://www.the-n.com/
http://www.nick.com/

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