McGraw-Hill Broadcasting Selects Local Thunder to Provide TV Station Local Online Shopping Environments

McGraw-Hill Broadcasting Selects Local Thunder to Provide TV Station Local Online Shopping Environments

PORTLAND, Maine, Feb. 13 /PRNewswire/ -- McGraw-Hill Broadcasting has chosen Local Thunder to provide custom-branded local online shopping environments for its local TV stations in Denver, San Diego, and Bakersfield, CA. The new sites will feature rich-content display ads, eCommerce capabilities and opt-in email campaigns to help the stations drive new business through high-impact multimedia campaigns.

With the skyrocketing growth of online advertising, there is intense competition for local ad dollars. Traditional broadcasters have established relationships with local businesses, but few have resources in-house to implement and drive traffic to online shopping environments.

"In the local markets, we are a trusted source of news and information," says Mark Limbach, Vice President of Strategy, Acquisitions and Group Controller at McGraw-Hill Broadcasting. "Given the choice, we believe that local businesses would prefer to deal with the people they know and trust to help them be successful. The Local Thunder platform gives us the foundation for extending our trusted brand into the eCommerce arena and competing head- to-head with national search engines."

Leveraging cost-effective online technologies, Local Thunder increases a station's sellable inventory, helps attracts new advertisers, and drives new business through high-impact multimedia campaigns. The complete turnkey solution includes rich-content display ads, eCommerce capabilities and opt-in email campaigns. Sites can be custom-branded to a station's existing look and feel or created with a whole new look. This approach allows broadcasters to establish or enhance their Internet revenue strategies with minimal resources in as little as eight weeks.

To view an existing site powered by Local Thunder, visit NBC 26 WAGT-TV's http://www.csrashopper.com/.

About Local Thunder

Local Thunder offers innovative products and solutions that help local TV stations, radio stations, and media groups leverage their strong offline brands in the online space. The Local Thunder organization is a team of experienced broadcast, technology and marketing professionals dedicated to keeping our clients on the forefront of Internet localization. We are focused on creating client revenue opportunities, increasing profitability and building customer loyalty.

Source: Local Thunder

CONTACT: Donna Danis, of Just in Time Marketing, +1-603-895-9697, or
ddanis@jitmarketing.com, for Local Thunder

Web site: http://www.csrashopper.com/

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