Hitachi High-Technologies and eRide Forge Partnership Agreement for Worldwide Distribution of the World's Most Sensitive GPS Technology

Hitachi High-Technologies and eRide Forge Partnership Agreement for Worldwide Distribution of the World's Most Sensitive GPS Technology

SAN FRANCISCO, and TOKYO, February 13/PRNewswire/ --

- Ultra High-Sensitive Ultra Small GPS Receiver 'NanoRide,' the
Best GPS Solution for Mobile Phones

Hitachi High-Technologies, hereinafter HHT, one of the world's largest
developer and supplier of high-technology devices, and eRide, a leader in
Global Satellite Navigation Technology, announced today at the 3GSM show that
they have entered a multilateral distribution and financial agreement. This
strategic partnership addresses the growing demand for eRide's A-GPS
technology and extends the company's sales coverage worldwide while securing
HHT with access to additional synergistic best-in-class technology to their
current product offering.

"eRide is privileged to be working closely with a well respected sales
giant with solid ties in the wireless market to help us deliver best-in-class
GPS performance to the world," said Arthur Woo, Co-Founder and CEO of eRide.
"This important and close partnership with a technology leader with many
alternate choices as GPS partner is a clear endorsement to the value and
performance of our Satellite Navigation Technology."

The first evidence to success of this strategic partnership has been the
expansion and introduction of eRide's technology in all corners of the world,
with design wins as far as Brazil, South Africa and Eastern Europe and the
creation of a highly technical and focused sales network.

"The partnership we are building considerably expands our sales capacity
and ability to scale-up our operations beyond Japan, where eRide's technology
has traditionally been very strong but our exposure discreet," noticed Jose
Briceno, eRide's Vice President of sales and marketing, resident for over 20
years in Japan. "HHT recognized our value from our Japanese successes and set
to bring our organization into new accounts in the rest of the world at a
more strategic level and faster than we could have done on our own. HHT's
sale force's enthusiasm for our technology and the exceptional potential they
see in eRide products is inspiring and a perfect match to eRide's passion for
Satellite Navigation."

eRide originally benefited from a partnership with another Japanese
electronic and semiconductor power house and focused the first 6 years of it
existence as an Intellectual Property company, developing best in class GPS
technology and earning revenues from licensing deals and sales of core GPS
algorithms. This long-term partnership resulted in eRide's technology winning
endorsement from a major Japanese cellular operator and gaining entry into
five Japanese cell phone manufacturers. In 2006, the company decided to
evolve into a fabless semiconductor company by selling chipset, enhanced
navigation plug-ins and aiding software. The partnership with HHT ideally
benefits both organizations with HHT well skilled in the business of selling
high performance technology and devices in wireless markets, while eRide
focuses on releasing state of the art Satellite Navigations products and
benefits from a strong financially backing for its semiconductor operation.

Building on the relationship, eRide just announced this week at the 3GSM
show the release of their latest technology, OPUS III in three different
offering: a low cost chipset, the highly integrated (6 mm X 8 mm) NanoRide
low profile module and the industry compatible 1"by 1" fully integrated
ezRide module.

About Hitachi High-Technologies:

Hitachi High-Technologies Corporation is a global and integrated
organization that develops, manufactures, markets and services equipment and
systems in emerging technology fields. HHT develops business in four
segments: Electronic Device Systems, Life Science, Advanced Industrial
products and Information Systems & Electronic Gr. is a global sales partner
of eRide, Inc., and both companies work closely together to bring very
reliable leading edge GPS technology.

HHT is a subsidiary of Hitachi Ltd. Founded in 1947, the Headquarter is
located in Tokyo and there are 28 offices in Japan and 59 offices outside of
Japan in twenty-four countries. The company has earned a reputation as a
"high-tech" integrator. Consolidated Net Sales is 8B (US$) in 2006.

www.hitachi-hitec.com/global

About eRide:

eRide is a fabless semiconductor company that develops and markets high
sensitivity Assisted GPS (A-GPS) solutions for location based services. eRide
combines its GPS system expertise with RF and digital semiconductor
technology to offer GPS chipsets, navigation software plug-ins, aiding
servers and a GPS global reference network. eRide's technology has been
adopted by a number of world-class semiconductor companies, navigation
companies, and cellular network operators. Founded in 1999, eRide is
headquartered in San Francisco, California, and has offices in North America,
Asia and Europe.

www.eRide.com

Web site: http://www.eRide.com
http://www.hitachi-hitec.com/global

Source: eRide

Olivier Bernard of eRide, cell, +1-408-802-0986, or Olivier.Bernard@eRide.com

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