Dreyer's Slow Churned(R) Ice Cream Debuts American Idol Inspired Flavors in the Freezer Aisle

Dreyer's Slow Churned(R) Ice Cream Debuts American Idol Inspired Flavors in the Freezer Aisle

Five New AMERICAN IDOL Flavors Compete for a Sweet Contract With Dreyer's

OAKLAND, Calif., Feb. 13 /PRNewswire-FirstCall/ -- Watch out Idol fans, five new contestants are taking the stage and vying to be cream of the crop! Dreyer's Slow Churned is debuting its first-ever AMERICAN IDOL ice cream flavors. Ice cream lovers are urged to cast votes for their favorite flavors -- offering glitz, glam and Hollywood fun for the whole family.

The toughest Idol competition this season may be on freezer shelves: will Choc 'N Roll Caramel melt the hearts of Americans or will Hollywood Cheesecake strut its way to victory? Perhaps it will be the smooth groove of Soulful Sundae Cone that steals the spotlight. But, don't rule out the melodious trio of Triple Talent and watch out for the cool sounds and hot moves of Take the Cake -- basking in confetti sprinkles.

Ice cream lovers and Idol fanatics can cast votes for their favorite flavors at Slowchurned.com . The winning Dreyer's Slow Churned American Idol ice cream flavor will earn a permanent spot in the Slow Churned ice cream line up. To find out where these limited edition AMERICAN IDOL flavors (available through August 31) have recently been delivered in your neighborhood, please visit Dreyer's Flavor Finder(R) at Slowchurned.com . But hurry, because these popular flavors will disappear faster than the Idols voted off last week.

"Dreyer's is delighted to bring AMERICAN IDOL excitement to the freezer aisle. Like AMERICAN IDOL, Slow Churned has taken the country by storm!" said Suzanne Ginestro, Dreyer's Senior Brand Manager. "What better time to enjoy a bowl of your favorite AMERICAN IDOL flavor than while watching the latest episode of AMERICAN IDOL with friends and family. With five rockin' flavors to choose from, there is sure to be a favorite for everyone."

David Luner, SVP Interactive and Consumer Products, FremantleMedia Licensing Worldwide, North America, licensor for AMERICAN IDOL added, "We're always looking for fun new ways to engage fans of the show and this campaign is a perfect fit. You can't get much more popular than AMERICAN IDOL and ice cream. Put the two together and you've got a real show stopper!"

In true Idol fashion, the new flavors have a sweet opportunity to shine in the spotlight while dishing up their individual personalities:

Choc 'N Roll Caramel: Ripping its rockin' tunes, Choc 'N Roll Caramel is a true rock star. This fan favorite rocks with caramel and chocolate light ice creams and rolls with a caramel swirl and mini caramel cups.

Hollywood Cheesecake: A familiar face on the pop scene, Hollywood Cheesecake loves the camera and lives to be the center of attention. Strike a pose for cheesecake flavored light ice cream with graham cracker and strawberry swirls.

Soulful Sundae Cone: Often spotted grooving to the soulful R&B beat, the smooth jazz-like qualities of Soulful Sundae Cone deliver vanilla and chocolate light ice creams swirled with chocolaty coated peanut and cone pieces.

Take the Cake: Always up for a party and dancing in the streets, Take the Cake is a wild party in a bowl with yellow cake flavored light ice cream, a blazing blue frosting swirl and multicolored confetti sprinkles.

Triple Talent: With milk chocolate, chocolate mousse and dark chocolate light ice creams, Triple Talent has it all -- looks, taste, and mega-watt "star" power.

Not only will Americans help determine the fate of each flavor, each fan that casts a vote on Slowchurned.com will be entered for a chance to win great prizes including a 50-inch HDTV wide screen plasma TV, an AMERICAN IDOL ice cream party for up to 75 guests and a grand prize trip to the AMERICAN IDOL finale! Log on to Slowchurned.com where you can be the judge.

Dreyer's Grand Ice Cream Holdings, Inc., and its subsidiaries manufacture and distribute a full spectrum of ice cream and frozen dessert products. Brands of frozen dessert products currently manufactured or distributed by Dreyer's in the United States include Grand, Slow Churned(R), Dibs(R), Haagen-Dazs(R), Nestle(R) Drumstick(R), Nestle Crunch(R), Nestle(R) Butterfinger(R), Nestle(R) Toll House(R), Nestle(R) Carnation(R), Nestle(R) Push-Up(R), Frosty Paws(R), Eskimo Pie(R), Chipwich(R), Fruit Bars, Starbucks(R) and The Skinny Cow(R). The company's premium products are marketed under the Dreyer's brand name throughout the Western states and Texas, and under the Edy's(R) brand name throughout the remainder of the United States. Internationally, the Dreyer's brand extends to select markets in the Far East and the Edy's brand extends to the Caribbean and South America. For more information on the company, please visit www.dreyersinc.com .

NOTE: The Starbucks trademark is owned by Starbucks U.S. Brands, LLC and is licensed to the Starbucks Ice Cream Partnership, a joint venture partnership between Dreyer's and Starbucks Holding Company.

In the U.S. the Haagen-Dazs trademark is sub-licensed to Dreyer's by Nestle.

About FremantleMedia Licensing Worldwide, Americas:

FremantleMedia Licensing Worldwide, Americas (FLW, Americas) is the licensing arm of FremantleMedia for North and South America. FremantleMedia one of the largest international creators and producers of program brands in the world, with leading prime time drama, serial drama, entertainment and factual entertainment programming in over 40 territories. FLW, Americas exploits FremantleMedia's many strong brands, including the award winning, American Idol, the world's longest running gameshow The Price Is Right, the ever-popular Family Feud, and other classic gameshows, across multiple off-screen platforms including merchandising campaigns, live events, sponsorship, interactive and wireless support, home entertainment and music publishing. FLW, Americas is also responsible for additional business diversification initiatives including Atomic Wedgie, a pioneering wireless channel delivering original made-for-mobile video content on demand.

FLW, Americas is part of FremantleMedia North America (FMNA). FremantleMedia North America (FMNA) is a division of global media giant FremantleMedia, one of the largest international creators and producers of program brands in the world. Based in Burbank, California, FMNA currently produces some of the most innovative and highest-rated entertainment on television, including Emmy-nominated musical/reality phenomenon "American Idol" for Fox, "America's Got Talent" for NBC, "American Inventor" for ABC, "The Janet Dickinson Modeling Agency" for Oxygen, "Property Ladder" for TLC, the daily syndicated "Family Feud," and the longest-running game show in television history, "The Price Is Right" for CBS.

FremantleMedia is the production arm of the RTL Group, Europe's largest television and radio broadcast company. With interests in 34 television channels and 30 radio stations in 11 countries, RTL Group is a division of leading integrated media and entertainment company, Bertelsmann AG.

About American Idol:

Twenty-two-time Emmy-nominated AMERICAN IDOL is created and executive-produced by Simon Fuller, founder of 19 Entertainment; and executive-produced by Cecile Frot-Coutaz, CEO, FremantleMedia North America, Inc.; Nigel Lythgoe, President, 19 Television; and Ken Warwick, Executive Producer, FremantleMedia North America, Inc.

About 19 Entertainment:

19 Entertainment, Ltd., a wholly-owned subsidiary of CKX, Inc. (NASDAQ:CKXE), was founded by Simon Fuller 21 years ago and acquired by CKX in March 2005. The company is recognized as a leading creator, provider and promoter of globally successful, music-based entertainment, or "Entertainment Brands."

Simon Fuller, who serves as Chief Executive Officer of 19 Entertainment, is the creator of AMERICAN IDOL in the United States, "Pop Idol" in the UK, as well as versions of the IDOL format in more than 30 countries around the world. Fuller is also the co-creator of SO YOU THINK YOU CAN DANCE, which aired in the U.S. on FOX during summer 2005 and was the top-rated television show in its time slot.

Fuller has made music history in the UK and the U.S.A., producing a stream of No. 1 hits and managing multi-platinum-selling acts. Fuller recently became the world's most successful manager -- breaking a record set by the Beatles' manager Brian Epstein in the 1960s -- when three of his artists occupied the No. 1, No. 2 and No. 3 positions on the U.S. single chart as well as the No. 1 position on the album chart.

19 Entertainment has been involved in the creation of 109 No. 1 singles and 87 No. 1 albums in the UK alone, with an impressive tally of 296 Top-40 albums and 465 Top-40 singles.

FCMN Contact: sharon.foldes@ketchum.com

Source: Dreyer's Grand Ice Cream, Inc.

CONTACT: Kim Goeller-Johnson of Dreyer's, +1-510-601-4211, or
kagoelle@dreyers.com; or Sarah Plamondon of Ketchum, +1-415-984-6125, or
sarah.plamondon@ketchum.com, for Dreyer's

Web site: http://www.dreyersinc.com/

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