Martin + Osa and Apple iTunes Enter New Partnership

Martin + Osa and Apple iTunes Enter New Partnership

Martin + Osa is pleased to announce its new affiliation with Apple iTunes.

NEW YORK, Feb. 9 /PRNewswire/ -- On February 2, 2007 Martin + Osa, a newly launched retail apparel brand for active and adventurous women and men aged 25-40 became an official member of Apple iTunes Affiliate Program. This program enables customers to purchase music from iTunes through both the Martin + Osa website (www.martinandosa.com/goodmusic) and the Apple iTunes store (www.itunes.com).

Every season, Martin + Osa works with music industry insiders to curate an M+O GoodMusic(TM) list of new music and new musicians. The selections are featured on its website, played in stores, and are now available exclusively for download on iTunes. Martin + Osa GoodMusic(TM) songs are also featured in original films showcased in Martin + Osa stores.

GoodMusic captures the energy and spirit of Martin + Osa and its customers. The brand aims to introduce its customers to new music, along with an eclectic mix of classics of differing genres, to compliment their active lifestyles, attitudes and interests. "Martin + Osa strives to provide a unique experience for our customers, and our music delivers the soundtrack for that experience," says Arnold Cohen, Chief Marketing Officer. "We wanted to offer a way for our customers to integrate the music they hear in our stores into their daily lives."

For access to Martin + Osa's playlists, customers can either preview the songs on the Martin + Osa website (http://www.martinandosa.com/goodmusic), then click through to iTunes to purchase the song; or visit Martin + Osa's personalized iMix page via the 'iMix' section on iTunes (www.itunes.com).

Martin + Osa also promotes music, and the artists on its GoodMusic playlist, through the Martin + Osa GoodMusic(TM) Series - concerts periodically held in its stores across the country. Events are posted on the Martin + Osa website - log in to find out about upcoming concerts.

Martin + Osa has stores in Tysons Corner (McLean, VA), NorthPark Center (Dallas, TX), Fashion Island (Newport Beach, CA) San Francisco Westfield Centre (San Francisco, CA) and Westfield Center (Chicago, IL). 15 new stores are planned to open in 2007.

Martin + Osa is a division of American Eagle Outfitters, Inc. (NASDAQ:AEOS) that makes pure, honest, modern clothes for men and women.

Source: Martin + Osa

CONTACT: Rose Swarbrick, Factory PR, +1-212-941-7057,
rose@factorypr.com

Web site: http://www.martinandosa.com/goodmusic
http://www.itunes.com/

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