NXP Software Brings Mobile TV to Affordable Feature Phones With New Implementation on Texas Instruments OMAP-Vox(TM) Platform

NXP Software Brings Mobile TV to Affordable Feature Phones With New Implementation on Texas Instruments OMAP-Vox(TM) Platform

Demonstration at 3GSM 2007 in Barcelona, February 12-15

BARCELONA, February 9/PRNewswire/ -- Opening the way to mobile TV on affordable mass-market handsets, NXP
Software is demonstrating full TV functionality on Texas Instruments
Incorporated's (TI's) OMAP-Vox(TM) EDGE solution at 3GSM 2007. Through this
new reference implementation, TI and NXP Software are the first to enable an
application perceived as 'high-end' on a single-core platform designed for
mass-market phones.

The demo is based on NXP Software's TV Player which delivers high
quality, 15 frames per second (fps) QVGA mobile TV and supports channel
selection capabilities. Content is supplied by a live feed, with reception
handled by TI's Hollywood(TM) DVB-H receiver. Thanks to NXP Software's highly
optimized middleware, all the TV functionality, including H.264 and AAC+
encoding / decoding runs on TI's cost-effective OMAPV1030(TM) ARM9-based base
band processor. This marks a major breakthrough, as other mobile TV
implementations require a dedicated multimedia application processor next to
the base band chip.

NXP Software's TV Player used in this implementation is fully IPDC
(DVB-H) Electronic Service Guide (ESG) compatible, and can support other
standards such as OMA BCAST and MBMS. It also offers optional security
enhancements including support for 18C, Open Security Framework (OSF), and
the future OMA BCAST Smart Card profile.

This new implementation extends NXP Software's partnership with TI. As a
leading Independent Software Vendor (ISV) for mobile multimedia, NXP Software
already offers its LifeVibes(TM)Music, Video and Voice solutions for TI's
OMAP-Vox(TM) platform.

"With TI's affordable OMAP-Vox(TM) platform and NXP Software's highly
optimized TV middleware, TV on mobile becomes possible on high volume
handsets. It's an exciting opportunity for innovative devices and new
business models, which can bring mobile TV to a mass audience," says Cees
Geel, Managing Director, NXP Software.

"The mobile phone has changed the way consumers in emerging markets
communicate. With cost-effective mobile TV solutions like the combination of
NXP Software with TI's OMAPV1030 processor and Hollywood single chip, the
first TV experience for the vast majority of consumers in emerging markets
will likely be on their handset," said Remi El-Ouazzane, general manager of
TI's 2.5G Business.

This latest addition to NXP Software's LifeVibes(TM)TV products provides
a future-proof mobile TV solution, which allows easy application development
and short time to market. The next version will feature time-shifting and
interactivity, such as enabling users to cast votes during reality TV or game
shows.

LifeVibes(TM)TV is part of NXP Software's LifeVibes(TM)Music, TV, Video
and Voice solutions. These pre-integrated, fully interoperable solutions are
complete and extensively tested. They enable manufacturers to reach market
quickly with distinctive devices that deliver vibrant video, improved sound
and inviting images for enhanced multimedia experiences.

For more information, please contact: NXP Software

info.software@nxp.com

About NXP Software

NXP Software is an Independent Software Vendor (ISV) with worldwide local
sales and support. NXP Software specializes in innovative multimedia
solutions to help mobile device manufacturers deliver vibrant, easy-to-enjoy
multimedia experiences. LifeVibes(TM) software for TV, music, video and voice
dramatically improves voice clarity, creates a brilliant TV experience, makes
music sound better, produces vivid video that rivals that of a TV, and makes
life more fun with features like video shoot, edit, and share. News from NXP
Software is located at www.software.nxp.com.

NXP Forward-looking Statements

This release may contain certain forward-looking statements with respect
to the financial condition, results of operations and business of NXP and
certain plans and objectives of NXP with respect to these items. By their
nature, forward-looking statements involve risk and uncertainty because they
relate to events and depend on circumstances that will occur in the future
and there are many factors that could cause actual results and developments
to differ materially from those expressed or implied by these forward-looking
statements.

About OMAP Developer Network

NXP Software is a member of TI's OMAP(TM) Developer Network, a
group of leading software developers porting advanced applications to TI's
high performance, power-efficient OMAP processors. Handset manufacturers
adopting OMAP devices enjoy the rapid deployment of compelling wireless
applications - including streaming audio and video, multimedia messaging,
gaming, security, speech recognition, location based services and mobile
commerce - across all leading operating systems. Systems level integration
services are also provided worldwide by independent OMAP Technology Centers.
The OMAP platform has been selected by leading manufacturers, such as Nokia,
Palm, NEC, Fujitsu, LG Electronics, Hewlett-Packard, Sendo, HTC and many
more, for their 2.5 and 3G wireless devices.

For more information, please visit www.ti.com/omap.

Source: NXP Software

Contact details: Mr. Roel Linssen, +31-6-53234027

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