Diversion Media Adds Snowvision to Growing Broadband Network

Diversion Media Adds Snowvision to Growing Broadband Network

Niche Video Site for the Snowboarding Community Launches Today

NEW YORK, Feb. 21 /PRNewswire/ -- Snowvision, a broadband video site for snowboarders, launched today at http://www.snowvision.com/. Snowvision marks the second niche video site from Diversion Media, a New York-based company founded by Nicholas Butterworth, former CEO of MTV Interactive Group, and Tatum Lade, former head of technology at iFilm. Diversion launched Travelistic.com, a leading travel video site, in October 2006 and plans to launch several more video-driven community sites over the next year.

"Snowboarders are a tech-savvy, demanding audience," said Nicholas Butterworth. "We're hoping to provide the community with a platform for all the great content that's out there. With the success of Travelistic, we're excited about expanding our network to meet the needs of another segment of the online audience."

Snowvision's features include personalized weather feeds, customized resort data, high-resolution Flash video delivery (including a full-screen video mode), a drag-and-drop playlist interface, user uploads, and a special "Sponsor Me" section for riders who want to get seen by sponsors, which opens March 1st.

Snowvision's original content includes coverage of events including the SIA 2007 show, the Legendary Mount Baker Banked Slalom, New York's Union Square Street Sessions, the California On-Snow Demo at Mammoth Mountain, and the Grenade Strike Back Tour, featuring interviews with riders and snowboard world personalities including Lucas Magoon, Scotty "the Body," Louie Vito, Danny Kass, and Renee Renee. Fresh original content is added daily to the site.

Standard Films of Lake Tahoe, one of the premier production entities in the snowboarding community, heads a list of over a dozen established snowboard video producers who have also contributed content to the site. Links to purchase DVDs are provided for each video in a special "DVD Clips" area.

Snowvision's design team was led by Creative Director Samuel Spitzer, creator of sites including Supreme, A New York Thing and KAWS One, and included graffiti artist Stash and graphic designer Ben Drury.

Diversion Media's technology team, led by Co-Founder Tatum Lade, developed Snowvision on Diversion's in-house platform, built in Ruby on Rails and optimized to manage uploads, publishing, and delivery of multiple video formats. Diversion's platform also powers Travelistic.com and will be used for future offerings within the network.

ABOUT DIVERSION MEDIA

Diversion Media, LLC is a New York-based publisher of broadband channels for niche consumer audiences, with an initial focus on the travel, leisure, and recreation categories. Featuring both professional and user-generated content, Diversion's network leverages a proprietary platform and shared infrastructure to rapidly deploy compelling, engaging user experiences. Diversion's network includes Travelistic.com, a leading travel video site launched in October 2006, and Snowvision.com, a broadband channel for snowboarders launched in February 2007. Diversion was founded in 2004 by former MTVi and SonicNet CEO Nicholas Butterworth. Diversion's technology team is led by former iFilm executive Tatum Lade.

Press Contacts:

The Morris + King Company
Lane Buschel / Andy Morris
212-561-7454 / 212-561-7465
lane.buschel@morris-king.comandy.morris@morris-king.com

First Call Analyst:
FCMN Contact:

Source: Diversion Media, LLC

CONTACT: Lane Buschel, +1-212-561-7454, lane.buschel@morris-king.com, or
Andy Morris, +1-212-561-7465, andy.morris@morris-king.com, both of The
Morris + King Company, for Diversion Media, LLC

Web site: http://www.snowvision.com/

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