Celebrities 'Save Matt' at the Nation's Premier Independent Film Festival

Celebrities 'Save Matt' at the Nation's Premier Independent Film Festival

Philips Auctions Autographed 'Matt' on eBay to Raise Money for American Heart Association

ANDOVER, Mass., Feb. 8 /PRNewswire-FirstCall/ -- Royal Philips Electronics (NYSE:PHG)(NYSE:AEX:)(NYSE:PHI) today announced that it will raise funds for the American Heart Association by listing a defibrillator training mat, signed by celebrities during the nation's premier independent film festival, for sale on eBay.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070208/NYTH034 )

The charity auction is part of the "Celebrities Save Matt" campaign launched at the Philips Simplicity Lounge during the film festival in Park City, Utah. The campaign gave celebrities the opportunity to learn how to save a life with an automated external defibrillator (AED) and become educated about sudden cardiac arrest (SCA).

Celebrities such as Kristen Bell, Camryn Manheim, Tara Reid, Adam Brody and Timothy Hutton saved "Matt" -- a paper mannequin training mat -- by performing a live HeartStart defibrillator demonstration, and then autographing the mat to raise funds for the American Heart Association.

"The 'Save Matt' campaign is a wonderful opportunity to educate people about sudden cardiac arrest and AEDs while raising money for this very important cause," said Vinay Nadkarni, M.D., American Heart Association volunteer and past chair of the association's Emergency Cardiovascular Care committee. "We are so honored that celebrities, Philips and anyone who places a bid on "Matt" will be helping us reach a common goal -- training more people in CPR and AED use."

The signed "Matt" will be listed on eBay through eBay Giving Works and featured on the site's "Spotlight on Healthy Hearts" page, which highlights various heart-related causes during the month of February. All funds raised in the charity auction will be donated to the American Heart Association, in an effort to help the organization reach its goal to train every citizen to recognize the symptoms of SCA and perform CPR.

"Matt" will be listed for sale at http://www.ebay.com/heartstart beginning Thursday, February 8th until Sunday, February 18th. The charity auction is being managed by Auction Cause, a premier online auction management agency.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE:PHG)(NYSE:AEX:)(NYSE:PHI) is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of "sense and simplicity." Headquartered in the Netherlands, Philips employs approximately 121,700 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. News from Philips is located at www.philips.com/newscenter.

FCMN Contact: laura.kelly@mslpr.com

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070208/NYTH034
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN20
PRN Photo Desk, photodesk@prnewswire.com
Source: Royal Philips Electronics

CONTACT: Steve Kelly, +1-425-487-7479, steve.kelly@philips.com, or Ian
Race, +1-978-659-4624, ian.race@philips.com, both of Philips Medical Systems,
for Royal Philips Electronics

Web site: http://www.ebay.com/heartstart

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