Number of U.S. Television Households Expected to Grow to 163.7 Million by Year 2050, Nielsen Says

Number of U.S. Television Households Expected to Grow to 163.7 Million by Year 2050, Nielsen Says

NEW YORK, Feb. 8 /PRNewswire/ -- The total number of TV households in the United States is expected grow 47% -- from 111.4 million to 163.7 million -- by the year 2050, according to estimates released today by Nielsen Media Research, a business unit of The Nielsen Company, in its annual report Projected Estimates of TV Households and Persons 2008 to 2050.

The report also includes projected estimates for African-American, Hispanic and, for the first time, Asian TV households in the U.S.

Other projections found in the report include that through the year 2050:

- The total number of TV households will grow 66% for African-Americans,
167% for Hispanics and 166% for Asians.
- The number of people in the U.S. living in TV households will grow 40%
(from 283.5 million to 396.3 million).
- The number of African-Americans in TV households will increase 59%,
Hispanics 136% and Asians 155%.

Projections of TV Households (000)

1/1/2007 2010 2020 2030 2040 2050
TOTAL U.S. 111,400 115,500 128,500 140,800 152,600 163,700
African- 13,450 14,000 15,940 17,920 20,100 22,350
American/Black
Hispanic 11,630 12,780 16,750 21,240 26,060 31,040
Asian 4,370 4,790 6,210 7,840 9,710 11,640

Projections of Persons in TV Households (000)*

1/1/2007 2010 2020 2030 2040 2050
TOTAL U.S. 283,500 291,100 316,800 343,030 369,750 396,300
African- 35,574 36,890 41,620 46,310 51,350 56,490
American/Black
Hispanic 40,074 43,400 54,660 67,030 80,480 94,410
Asian 13,648 14,800 18,770 23,500 29,080 34,820

* Persons reflect those age 2 and older.

Nielsen's January 1, 2007 Universe Estimates are based on estimates from Claritas, a leading provider of demographic data. Projections from 2008 to 2050 are based on the U.S. Census Bureau's Interim Projections for the National Population released in March 2004. For more detailed information, including projected estimates by additional year breaks, age, sex and summary categories, visit:

http://www.nielsenmedia.com/nc/nmr_static/docs/Asian_Projections_Jan07.xls

http://www.nielsenmedia.com/nc/nmr_static/docs/BlackAA_Projections_Jan07.xls

http://www.nielsenmedia.com/nc/nmr_static/docs/Hispanic_Projections_Jan07.xls

http://www.nielsenmedia.com/nc/nmr_static/docs/Total_Projections_Jan07.xls

About Nielsen Media Research

Nielsen Media Research, a business unit of The Nielsen Company, is the leading provider of television audience measurement and related services, worldwide. In the United States, Nielsen's National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the U.S., including Local People Meter service in ten markets and electronic set-metered service in 46 markets. For more information, please visit http://www.nielsenmedia.com/.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek), trade shows and the newspaper sector (Scarborough Research). The privately held company has more than 42,000 employees and is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, http://www.nielsen.com/.

Source: The Nielsen Company

CONTACT: Gary Holmes, +1-646-654-8975

Web site: http://www.nielsenmedia.com/
http://www.nielsen.com/

-------
Profile: intent