avVaa World Health Care Products Signs Vendor Agreement with Home Shopping Group

avVaa World Health Care Products Signs Vendor Agreement with Home Shopping Group

-Television and Email Campaigns to Feature NEUROSKIN Psoriasis Relief Spray-

LUMBY, BRITISH COLUMBIA, Feb. 8 /PRNewswire-FirstCall/ -- avVaa World Health Care Products Inc. (BULLETIN BOARD: AVVW) , a global biotechnology company offering therapeutic skin and health care products, announced today that it has signed a vendor agreement with Home Shopping Group (HSG) to launch a comprehensive television and email campaign for avVaa's NEUROSKIN Psoriasis Relief Spray.

NEUROSKIN has been accepted into the Home Shopping Group's direct response program; a television and email campaign designed to market avVaa's NEUROSKIN Psoriasis Relief Spray to consumers aged 18 - 65. HSG has placed an initial product order to begin the fulfillment process that is expected to result from the television and direct response marketing campaigns.

As part of the campaign, HSG will produce a 60-second television commercial featuring NEUROSKIN. The commercial will air in two designated market areas to be selected by HSG in conjunction with avVaa World Health Care. The commercial will not air between the hours of 12 a.m. and 6 a.m., but will air on television network affiliates of ABC, NBC, CBS and FOX or through major television cable networks like ESPN, HGTV, DISCOVERY, among other outlets. avVaa's NEUROSKIN products will be featured in the commercial and offered for sale on www.shophsg.com and the Company's Yahoo! store within 90 days.

The avVaa NEUROSKIN Psoriasis Relief Spray commercial is designed specifically to motivate the viewer to act on the offer as it appears on the television or other medium. The advertisement will be produced later this month and be ready for television by the end of February.

In addition to the television campaign, Home Shopping Group will launch a targeted mass e-mail full color advertisement featuring NEUROSKIN Psoriasis Relief spray. This will be created and delivered to HSG customers and other customers with a hyperlink to the www.shophsg.com website to allow instant product purchases. Targeted mass emails will be delivered to at least 500,000 qualified e-mail addresses. At the conclusion of the email campaign, avVaa will receive data certifying the amount of emails delivered along with detailed "click-through" information.

Lorie Campbell-Farley, avVaa EVP Sales and Marketing said, "We are excited to partner with HSG to bring this NEUROSKIN Psoriasis Relief Spray marketing campaign to the small screen, with a commercial carefully scripted and produced to motivate our targeted consumers, where our products have the potential to reach larger numbers; offering consumers therapeutic relief from the agonizing discomfort of psoriasis and seborrheic dermatitis."

Campbell-Farley continued, "The benefits of 60-second direct-response commercial is that the branding of our NEUROSKIN Psoriasis Relief Spray gets so much exposure that it not only increases sales, but our products also benefit from brand name recognition and the unique benefits of our products are now being communicated directly to the consumer in the comfort of their own home. Successful branding of NEUROSKIN Psoriasis Spray will create a

launching pad for retailers to seek the NEUROSKIN products that their customers see on television and request by name."

About Home Shopping Group

Located in the Arvida Park of Commerce in Boca Raton, Florida, The Home Shopping Group is a world leader in innovative Direct Response Television Campaigns. For more information, visit: www.homeshoppinggroup.com.

About avVaa World Health Care Products

avVaa World Health Care Products (OTC-BB: AVVW) is a global biotechnology company that specializes in effective, therapeutic human skin care and animal care products that improve quality of life and well being for consumers. avVaa's patented European skin care formulas are scientifically registered and were developed to relieve and treat the symptoms of seborrheic dermatitis, psoriasis and acne. avVaa is poised to manufacture and market its OTC NEUROSKIN line of skin care products thought the United States and globally.

The Company's second generation of its unique, high-quality therapeutic skin care products includes a comprehensive line of Animal Care products designed to capture share of the $44 billion+ worldwide animal care and products market. avVaa sells its quality Animal Care products through partnerships with established distributors and retailers in both Canada and the United States.

For additional information on avVaa, contact Jack Farley CEO / Chairman, at 1-866-772-8822 or visit: www.avvaa.com or www.otcfn.com/avvw.

CONTACT: Investor Relations, Merle Goertz (West Coast) of avVaa WorldHealth Care Products, 1-604-688-2349; or Rick McCaffrey of OTC Financial Network, 1-781-444-6100 ext. 625.

Safe Harbor: Statements contained in this press release that are not based upon current or historical fact are forward looking in nature. Such forward- looking statements are subject to risks and uncertainties, which could cause actual results to differ materially from estimated results. Management cautions that all statements as to future results of operations are necessarily subject to risks, uncertainties, and events that may be beyond the control of AVVAA World Health Care Products, Inc. and no assurance can be given that such results will be achieved. Potential risks and uncertainties include but are not limited to the ability to procure, properly price, retain, and successfully complete projects, the availability of technical personnel, changes in technology, and competition.

Source: avVaa World Health Care Products Inc.

CONTACT: Jack Farley, CEO-Chairman of avVaa World Health Care Products,
+1-866-772-8822, or Investor Relations, Merle Goertz (West Coast) of avVaa
World Health Care Products, +1-604-688-2349; or Rick McCaffrey of OTC
Financial Network, +1-781-444-6100 ext. 625

Web site: http://www.avvaa.com/
http://www.otcfn.com/avvw
http://www.homeshoppinggroup.com/

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