ROO Partners With VNU to Launch Branded TV Portals

ROO Partners With VNU to Launch Branded TV Portals

Synchronized Pre-Roll Video and Banner Ads Available to Advertisers

NEW YORK, Feb. 8 /PRNewswire-FirstCall/ -- Internet video specialist, ROO (BULLETIN BOARD: RGRP) , is partnering with UK business-to-business and consumer publisher VNU Business Publications, to launch Internet TV services across four of VNU's market-leading media brands, including VNUnet, Computeractive, Accountancy Age and Computing.

These new web TV services are being powered by the ROO Video Exchange platform, which provides VNU with the capability to aggregate content, distributing it through multiple channels and then dynamically inserting targeted advertising within the video as it streams to the user.

The partnership will enable VNU to deliver up-to-the-minute original video content created in-house by its editorial teams, as well as relevant third party content such as news, business, science and technology categories from media suppliers like Reuters. VNU's web TV services will be accessible to users through the homepages of the websites relating to each of the brands.

ROO video players have been individually branded to reflect the look and feel of the websites. A bespoke mini player will be embedded on each website homepage, with full-screen capabilities also available. The content channels available through the player are user-customizable, so that new categories can be added once the service has established itself.

Advertisers will be able to purchase both pre-roll advertising and synchronized Interactive Media Unit (IMU) banners across all of VNU's TV channels which is designed to place advertisers at the heart of the new video content being made available.

Robert Petty, CEO of ROO, comments: "VNU is one of the largest online technology publication networks in Europe, and we are delighted to be working with them to provide a total video management strategy. ROO's ability to provide VNU's four-million online users with original content from an array of top-tier news and entertainment channels will make the online experience far more compelling and dynamic for site visitors."

John Barnes, Deputy MD at VNU, adds: "From early in the planning for the launch of VNU's Internet TV service we were looking for a partnership that could increase page views, keep visitors on the site longer and generate strong new revenue streams through creative, targeted advertising opportunities. ROO's ad-supported video solution, premium content and total video management package promises just that."

About ROO

ROO Group Inc. (BULLETIN BOARD: RGRP) through its 100% subsidiary ROO Media Corporation, is the online video solutions company focused on meeting the specific needs of large enterprise companies globally. The company's proprietary platform, the ROO Video Exchange, simultaneously services multiple video channels, audience segments and advertisers and, as such, has become a leading platform in content aggregation, distribution and targeted advertising. ROO's unique ability to offer a "many-to-many" service has helped secure its position as the Internet broadcast company of choice for companies seeking effective strategies for monetizing online video. www.roo.com

About VNU Business Publications Ltd. (http://marketing.vnu.co.uk/)

VNU Business Publications Ltd. is a leading UK business to business and consumer publisher. It specializes in three main areas, professional IT, consumer technology and business & finance. VNU publishes 20 cross media brands including Computing, IT Week, CRN, Computeractive, Personal Computer World, Accountancy Age, Financial Director and VNUnet.com. In January 2006 VNU acquired The Inquirer making the VNU Network the largest online technology network in the UK attracting more than 4 million users per month.

VNU BME has a leading online position in the IT publishing industry in Europe via its network of VNUnet sites that reach over 10 million unique users per month. VNUnet is a one-stop-shop to gather information and news about trends, products and software in the IT world, including solid analysis from VNU's leading print brands such as Computing, Computable and Computeractive.

First Call Analyst:
FCMN Contact: jfugel@kwitco.com

Source: ROO Group Inc.

CONTACT: Wendy McAuliffe, wendy@liberatemedia.com, or Lloyd Gofton,
lloyd@liberatemedia.com, both of Liberate Media, +44-07900-886791, for ROO
Group Inc.

Web site: http://www.roo.com/
http://marketing.vnu.co.uk/

-------
Profile: intent