Campbell-Ewald Offers Advertising Jobs to Winning Team of Chevy Super Bowl College Ad Challenge

Campbell-Ewald Offers Advertising Jobs to Winning Team of Chevy Super Bowl College Ad Challenge

Spot for Chevy cars debuted during Super Bowl XLI

DETROIT, Feb. 5 /PRNewswire/ -- Campbell-Ewald Vice Chairman, Chief Creative Officer Bill Ludwig announced today that the agency is offering employment to Katie Crabb of the University of Wisconsin, the winning team of the Chevy Super Bowl College Ad Challenge, a nationwide contest for college students to develop a concept focusing on the Chevrolet car brand for a Super Bowl spot. "Car Wash," the winning concept, was produced by Campbell-Ewald, Chevrolet's advertising and marketing agency.

The Chevy Super Bowl College Ad Challenge gave the winning team a once-in- a-lifetime opportunity to see their big idea for a Super Bowl commercial brought to life and aired for an estimated viewing audience of 90 million during the big game on February 4, 2007. Chevrolet was eager to engage college students in thinking about its exciting car line.

"We're always on the lookout for creative talent, and we're excited to invite Katie to join Campbell-Ewald after graduation," said Ludwig. "The finalists represented some of the most passionate advertising students in the nation. Katie's commercial idea was selected from entries representing over 225 colleges and universities nationwide - plus, she'll already have a Super Bowl spot under her belt. Not many recent college graduates can say that."

Students at hundreds of colleges and universities were encouraged to submit their best ideas for a Super Bowl commercial focusing on Chevrolet's lineup of cars and crossovers, including Aveo, Cobalt, Equinox and HHR - cars particularly suited for the youth market. Entries were submitted through edventurepartners.com/chevysb a reviewed by a panel of Campbell-Ewald creative directors and Chevrolet marketing executives. The winning team was announced Friday during the "Super Bowl's Greatest Commercials" special on CBS. A blog about the Chevy Super Bowl College Ad Challenge is available at chevycollegead.com.

"This contest has given these students invaluable insight into the production process of one of the most watched TV commercials of the year - experience you can't get in a classroom," added Ludwig.

Campbell-Ewald is the nation's sixth largest advertising and marketing communications agency network, with more than 1,200 employees and offices in Detroit, Los Angeles, Atlanta, Chicago, Dallas, New York and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including ACDelco, Alltel, BISSELL, Chevrolet, Farmers Insurance, Kaiser Permanente, Michelin, OnStar, the United States Navy and the United States Postal Service.

For more information on Campbell-Ewald, visit www.campbell-ewald.com.

First Call Analyst:
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Source: Campbell-Ewald

CONTACT: Joseph Herrgard of Campbell-Ewald, +1-586-558-6228, or
jherrgar@campbell-ewald.com

Web site: http://www.campbell-ewald.com/
http://www.chevycollegead.com/

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