BabyUniverse Announces BabyTV.com's Premiere Live Broadcast Event

BabyUniverse Announces BabyTV.com's Premiere Live Broadcast Event

BabyTV.com to Broadcast Live from the 2007 International JPMA Show

JUPITER, Fla., Feb. 5 /PRNewswire-FirstCall/ BabyUniverse, Inc. (NASDAQ:POSH) a leading Internet content, commerce, and new media company in the pregnancy, baby and toddler marketplace, announced today that BabyTV.com will conduct its first live broadcast event in partnership with the Juvenile Products Manufacturers Association (JPMA). BabyTV.com's first ever live production will provide a unique new advertising medium for manufacturers while providing consumers with an unprecedented early look at new product lines in the baby and juvenile marketplace.

BabyTV.com will broadcast live from the 2007 International JPMA Show held April 23-25, 2007 at the Orange County Convention Center in Orlando, Florida. BabyTV.com has been granted exclusive access to the International JPMA Show to film a variety of segments to air on BabyTV.com, the first Internet-based television network devoted to Moms. BabyTV.com will broadcast JPMA sponsored events such as the Innovation Awards and New Product Showcase as well as conduct live interviews and product demonstrations with participating show exhibitors.

The International JPMA Show is the premier trade event that represents all segments of the prenatal to pre-school market and offers a glimpse into the trends, innovation and safety developments on the horizon of the juvenile products industry. For the first time, consumers everywhere will be able to take part in the leading industry tradeshow by tuning into BabyTV.com right from the comfort of their homes. No other event allows consumers to get an up close and personal look at the latest and hottest trends in juvenile products presented by the manufacturers themselves.

This first of its kind broadcast creates an unparalleled advertising opportunity for manufacturers to reach consumers directly and quickly determine anticipated demand and feedback on new product line introductions. BabyTV.com is working in partnership with the JPMA to solicit manufacturer participation in this unique new media channel.

"It has been our goal since the beginning to produce original content for BabyTV.com that is supported by, and valuable to, our manufacturer partners. The International JPMA Show provides the perfect platform for our first production initiative," said John Textor, Chairman and CEO of BabyUniverse. "We are thrilled to be partnering with the JPMA to bring valuable product information into the homes of new and expectant parents. Participating in BabyTV.com's broadcast event, is the most efficient way for manufactures to reach consumers when considering the investment of time and resources already involved in exhibiting at the show."

Segments from the International JPMA Show will be incorporated into BabyTV.com's 24/7 linear programming schedule and video-on-demand (VOD) library during and immediately following the tradeshow. By participating in the broadcast event, manufacturers will have the unique ability to receive instant consumer feedback through BabyTV.com's interactive features such as consumer polls and community message boards. Manufacturers will also have the ability to generate revenue by participating in the JPMA Marketplace on BabyTV.com where consumers can pre-order or purchase featured products.

JPMA Communications Director, Amy Chezem, adds, "We are delighted that BabyTV.com has chosen to broadcast live from the International JPMA Show. Their breakthrough marketing approach provides an added value for exhibitors choosing to participate in the broadcast. We are confident that BabyTV.com will help generate the same kind of national exposure for the juvenile products industry that other industries have enjoyed over the last several years."

About BabyUniverse, Inc.

BabyUniverse, Inc. (NASDAQ:POSH) is a leading Internet content, commerce and new media company in the pregnancy, baby and toddler marketplace. Through its Web sites, BabyUniverse.com and DreamtimeBaby.com, the company is a leading online retailer of brand-name baby, toddler and maternity products in the United States. Through its Web sites PoshTots.com and PoshLiving.com, the company has extended its offerings in the baby and toddler market as a leading online provider of luxury furnishings to the country's most affluent female consumers. Through BabyTV.com, PoshCravings.com and ePregnancy.com, BabyUniverse has also established a widely recognized platform for the delivery of content and new media resources to a national audience of expectant parents. BabyUniverse is pursuing a dual strategy of organic growth and acquisition growth that is designed to establish BabyUniverse as the leader in the online baby marketplace. Beyond the baby segment, the company intends to leverage its growing platform to acquire other female-oriented content, commerce and new media companies. The overall objective of BabyUniverse is to establish a market-leading content, commerce and new media business focused on the high-growth female marketplace.

BabyUniverse and its affiliates operate a multi-channel portfolio of Internet properties, including e-commerce sites such as www.BabyUniverse.com, www.PoshTots.com, www.PoshLiving.com and www.DreamTimeBaby.com, and content sites such as www.PoshCravings.com, www.ePregnancy.com, and the recently launched www.BabyTV.com.

About JPMA

The Juvenile Products Manufacturers Association, Inc. (JPMA) is a national trade organization representing 95% of the $7.3 billion industry. JPMA, formed in 1962 with 29 industry companies, has grown to include more than 325 companies in the United States, Canada and Mexico. These companies manufacture and/or import infant products such as cribs, car seats, strollers, bedding, and a wide range of accessories and decorative items. Each year JPMA sponsors the International Juvenile Products Show, the industry's leading trade exhibition. The show, attended by thousands of buyers from around the world, is ranked one of the largest association-sponsored trade shows in the country.

Special Note Regarding Forward-Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties relating to future events or our future financial performance. These statements involve known and unknown risks, uncertainties and other factors that may cause the actual results to differ materially from those expressed or implied by such forward-looking statements. You are advised to consult further disclosures we may make on related subjects in our future filings with the Securities and Exchange Commission.

In some cases, you can identify forward-looking statements by terminology such as "may," "could," "should," "expect," "plan," "intend," "anticipate," "believe," "estimate," "predict," "potential" or "continue," the negative of such terms or other comparable terminology. These statements are only predictions. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements.

First Call Analyst:
FCMN Contact: jteaford@babyuniverse.com

Source: BabyUniverse, Inc.

CONTACT: Company Contact: Georgianne Brown of BabyUniverse,
+1-561-277-6405, georgianne.brown@babyuniverse.com; or Investor Contact: John
Baldissera of BPC Financial Marketing, +1-800-368-1217

Web site: http://www.babyuniverse.com/

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