Catalyst Mobile and Warner Music Japan to Launch Mobile Music Portal on NTT DoCoMo's 3G Network

Catalyst Mobile and Warner Music Japan to Launch Mobile Music Portal on NTT DoCoMo's 3G Network

Companies Launch Mobile Music Portal Featuring Rich Flash-Based User Experience and Rhino Music Catalog

TOKYO and EMERYVILLE, Calif., Feb. 5 /PRNewswire/ -- Catalyst Mobile and Warner Music Japan today launched the Warner Music Group Rhino Mobile service, a music portal for NTT DoCoMo subscribers in Japan. This state-of-the-art mobile data service features an innovative Flash-based user experience delivering a variety of content from Warner Music Group's Rhino catalog.

Unlike existing download services, the Rhino Mobile service, powered by Catalyst Mobile, engages users in a graphically rich and visually entertaining experience. The experience fully represents the Rhino brand.

The Rhino Mobile service provides advanced search, recommendation, preview, and downloading of individual assets. Exclusive Rhino features also include "This Day in Rock History" trivia and "Songs You Know Ring Tone Corner." Acclaimed Japanese music critics Yasufumi Amatatsu, Masakazu Kitanaka, and Nobuyuki Yoshinari will contribute to a "Featured Artists Corner" with their opinions on the artists. These features will be updated weekly (some corners are updated monthly).

"Warner is a global leader in digital music distribution and particularly in mobile," said Shun Mori, General Manager of Stategic Marketing Warner Music Japan. "Catalyst Mobile truly is igniting rich mobile experiences, and helping us to further our lead."

"Catalyst Mobile is emerging as a premier provider of advanced mobile music services," said Peter Meechan, CEO of Catalyst Mobile. "We are thrilled to be working with Warner Music Japan to deliver the Rhino Mobile catalog through this innovative new service platform."

The Rhino Mobile service will be available beginning today to NTT DoCoMo subscribers with FOMA series phones. The service is subscription based, with prices starting at 315 yen per month.

About Catalyst Mobile

Catalyst Mobile is Igniting Rich Mobile Experiences(TM) for next- generation mobile data services. As a music and entertainment service provider focusing on Asian markets, we have launched with the leading wireless carriers in the largest mobile markets in the world. With teams in China, Japan, and Silicon Valley, we leverage our technological innovations and platforms to serve demanding local markets. We market services directly to consumers, provide white-labeled products to wireless carriers and handset manufacturers, and provide distribution channels for content rights holders. For more information, visit www.catalystmobile.com.

NOTE: Catalyst Mobile, the Catalyst Mobile logo, and Igniting Rich Mobile Experiences are either registered trademarks or trademarks of Catalyst Mobile LLC in the United States and/or other countries. All other trademarks are the property of their respective owners.

Source: Catalyst Mobile

CONTACT: Monta Miki of Warner Music Japan, +81-3-6439-8750, or fax,
+81-3-6439-8882; or Yukiko Takahashi of Catalyst Mobile Japan, +81-3-5408-1916,
or press@catalystmobile.com; or Rebecca Garcia of Burson-Marsteller,
+1-415-591-4000, or press@catalystmobile.com, or rebecca.garcia@bm.com, for
Catalyst Mobile

Web site: http://www.catalystmobile.com/

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