Azteca America Weekend Soccer Ranks in Top 25 Hispanic Programs for the Week

Azteca America Weekend Soccer Ranks in Top 25 Hispanic Programs for the Week

- Cruz Azul-Chivas Garners an Audience of 1.1 Million Viewers

- Veracruz-America Attracts Audience of 948,000 Viewers

LOS ANGELES, Feb. 14 /PRNewswire/ -- Azteca America is pleased to announce stellar audiences for its live weekend Mexican League Soccer (FLM) games.

The 1.1 million viewers ages two or older for the Cruz Azul-Chivas game and the 948,000 viewers of Veracruz-America on Feb. 10 were ranked numbers 20 and 22, respectively, for the week ending Feb. 11 when collapsing strip programs.

The classic rivalry between Cruz Azul and the Chivas of Guadalajara was especially strong with male audiences, where Azteca America outpaced Univision, Telemundo and Telefutura with men ages 18-49 during the 6 pm-8 pm timeslot, according to Nielsen's NHTI data.

"Our expanded footprint and stellar soccer programming are a powerful combination," said Luis J. Echarte, Chairman of Azteca America.

Meanwhile, the matchup of Veracruz vs. America surpassed Telefutura and Telemundo with key male audiences ages 18-49, 18-34 and 25-54 in the 8 pm-10 pm timeslot.

Don't miss top action in the 2006-2007 "Clausura" season of FLM Mexican League Soccer.

About Azteca America

Azteca America is the fastest-growing Hispanic network in the United States. The network is a wholly owned subsidiary of TV Azteca S.A. de C.V., one of the two largest producers of Spanish-language television content in the world. Azteca America currently has presence in 55 Hispanic markets, including: Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Antonio, San Francisco-Oakland-San Jose, Phoenix, Brownsville-McAllen, Albuquerque, Sacramento-Stockton-Modesto, San Diego, El Paso, Fresno-Visalia, Denver, Washington DC, Philadelphia, Orlando, Tampa, Austin, Boston, Atlanta, Tucson, Las Vegas, Corpus Christi, Seattle, Hartford, West Palm Beach-Ft. Pierce, Bakersfield, Portland, Monterey-Salinas, Salt Lake City, Laredo, Colorado Springs, Odessa, Naples-Ft. Myers, Palm Springs, Raleigh-Durham, Lubbock, Santa Barbara, Milwaukee, Amarillo, Yakima, Wichita, Oklahoma City, Reno, New Orleans, Greenville, Boise, Omaha, Victoria, Chattanooga and Charleston.

Azteca America is a Grupo Salinas Company: Visit:
www.aztecaamerica.com/corporate

Azteca America Media Contact:
Daniel McCosh
011 (5255) 1720-0059
or
323 517 0370
dmccosh@aztecaamerica.com

Source: Azteca America

CONTACT: Daniel McCosh, Azteca America, +011-5255-1720-0059, or
+1-323-517-0370, or dmccosh@aztecaamerica.com

Web site: http://www.aztecaamerica.com/corporate

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