Wal-Mart Launches National Ads Highlighting Values, Health Care, Savings, Philanthropy

Wal-Mart Launches National Ads Highlighting Values, Health Care, Savings, Philanthropy

30 and 60 Second Spots Aired in Nebraska and Arizona Over the Summer Generating an Enormously Positive Response From Associates, Customers and Community Leaders

BENTONVILLE, Ark., Jan. 8 /PRNewswire-FirstCall/ -- Wal-Mart Stores, Inc. (NYSE:WMT) today announced that it will begin airing two national television advertisements as part of its continued effort to inform the public about the company's positive impact on communities, including its core values, affordable health care, customer savings, and charitable contributions.

The ads were initially launched in two markets -- Tucson, Ariz. and Omaha, Neb. -- this summer and received an overwhelmingly positive response from customers, associates and community leaders.

"I was happy to see the ads because I know what a great company Wal-Mart is," said Lian Dutton, a Wal-Mart associate in Omaha, Neb. "I've experienced first-hand the career opportunities and benefits that the company provides. Wal-Mart has made my daily life and the expenses of having children very affordable.

"Wal-Mart truly cares about associates like me -- and families like mine. I'm thrilled that Wal-Mart is getting out there and telling America our story because I'm proud of my company and proud to be a Wal-Mart associate."

Wal-Mart associates featured in the advertisements speak to the company's values and facts about its transformation:

* Wal-Mart's low prices save the average working family more than $2,300
a year;
* Wal-Mart creates thousands of jobs per year;
* Wal-Mart offers eligible associates health insurance for less than a
dollar a day ($23 per month);
* Wal-Mart moved more than 150,000 uninsured Americans into a company-
sponsored insurance plan;
* Wal-Mart is one of the largest corporate contributors to charity in
America, donating more than $245 million to organizations in need last
year.

This summer, Wal-Mart conducted its second, full-chain associate engagement survey, which showed 88 percent of Wal-Mart associates believe the company is a good citizen and 81 percent of our associate base surveyed said they would recommend a Wal-Mart job to a friend.

At the company's June shareholder's meeting, Wal-Mart CEO Lee Scott called the company's transformation, "Wal-Mart Out In Front." It is an effort to remain true to the values that built Wal-Mart over the last 44 years, while also changing to be an even stronger business and an even better company.

Perhaps the most visible extension of that commitment and of Wal-Mart's dedication to bring about solutions to some of the toughest challenges before the nation was the company's $4 generic prescription program. Initially launched in Tampa, Florida this fall, the program was expanded statewide and then nationwide by the end of the year. To date, the company has filled thousands of $4 prescriptions and helped millions of working families in America gain access to the medications they need at prices they can afford.

To view and download the two national advertisements "Sam's Dream" and "One Company" please visit http://www.walmartfacts.com/video .

About Wal-Mart Stores, Inc.

Every week, more than 127 million customers visit Wal-Mart Stores, Supercenters, Neighborhood Markets, and Sam's Club locations across America. The company and its Foundation are committed to a philosophy of giving back locally. Wal-Mart is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $245 million to local United States communities. To learn more, visit http://www.walmartfacts.com/ , http://www.walmart.com/ , or http://www.walmartfoundation.org/ .

First Call Analyst:
FCMN Contact: pauline.tureman@wal-mart.com

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20010831/WALMARTLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Wal-Mart Stores, Inc.

CONTACT: David Tovar of Wal-Mart Stores, Inc., +1-800-331-0085

Web site: http://www.walmartstores.com/
http://www.walmartfacts.com/video
http://www.walmart.com/
http://www.walmartfacts.com/
http://www.walmartfoundation.org/

-------
Profile: intent