ViewNow Strengthens Its On-Demand Programming With Addition of Marvista Family Entertainment

ViewNow Strengthens Its On-Demand Programming With Addition of Marvista Family Entertainment

Licensing Deal Allows ViewNow to Offer Marvista's Family, Educational and Animated Programming to Both IPTV and Traditional Cable Operators

ENCINO, Calif., Jan. 15 /PRNewswire/ -- ViewNow, a leading IPTV and video-on-demand (VOD) content aggregator announced today that it has signed an agreement with Marvista Entertainment to distribute its family and children's programming.

This deal allows ViewNow to build on its already deep family and children's subscription Video on Demand package known as KidsNow! ViewNow will extend to its IPTV and cable operator customers, Marvista's programming which includes classic children's tales such as The Little Mermaid and Beauty and the Beast to educational programming and animated holiday specials.

ViewNow licenses, encodes, and distributes content from Hollywood Studios including Buena Vista/Disney, DreamWorks, Lions Gate, MGM, NBC/Universal, New Line Cinema, Paramount, 20th Century Fox, Warner Bros., and many other independent studios, such as Marvista Entertainment in MPEG-2, MPEG-4 (H.264) and VC1 formats.

"With the licensing deal with ViewNow we are able to reach both IPTV and traditional cable providers increasing the overall distribution of Marvista programming," said Fernando Szew, CEO of Marvista Entertainment. "In addition to handling the content provisioning process from start to finish, ViewNow also offers in-depth reporting tools to assist us in managing the overall programming in on demand deployments of the ViewNow affiliates."

"We are happy to add the quality programming of Marvista Entertainment to our lineup," said Larry Holeman, President of ViewNow. "The consumers continue to demand a wide array of programming for their on-demand viewing and with the Marvista deal ViewNow is able to serve a key consumer group of our affiliates."

ViewNow's unique ViewTrak solution is a trusted system that provides all of the viewing, accountability and standard measurement metrics cited by affiliates and studios as the critical information they need to successfully manage their businesses. ViewTrak reporting gives carriers a wide array of data on customer VOD viewing habits, including what, where and when a program was watched, with all relevant data reported in real time, 24X7. ViewTrak's usage reports include total views by program, views by time of day, total number of unique households, and average minutes watched. ViewTrak's real-time measurement of consumer behavior is anonymous and reported in aggregate to protect customer privacy.

About ViewNow

ViewNow is a Video on Demand programming, management, and marketing services company serving telco and cable TV markets nationwide. ViewNow has long-term, full output agreements with major motion picture studios and other programming providers. ViewNow offers a turnkey solution for delivering VOD programming inclusive of programming acquisition, encoding, programming management, and transport via satellite to its affiliates. ViewNow affiliated companies have access the most extensive library of marketing support materials for VOD, customer acquisition, and VOD functionality. Using its proprietary software suite, ViewTrak, ViewNow offers its affiliates the capability to track programming activations on a real time basis. For more information, visit www.viewnow.tv .

About Marvista Entertainment

Marvista Entertainment is the beneficiary of Whamo Entertainment 's library which contains 3000 hours of television programming. Marvista continues Whamo's business strategy, but adds to its core business the production and acquisition of live-action feature films, television movies and series. Marvista's headquarters are in Los Angeles with production and sales offices in Barcelona, Spain and Boston.

Source: ViewNow

CONTACT: media, Steve Curran, Vice President of Business Development, of
ViewNow, +1-541-330-6909, or stevecurran@viewnow.tv

Web site: http://www.viewnow.com/

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