Time Warner Cable Launches Si TV in North Texas

Time Warner Cable Launches Si TV in North Texas

Available on the North Texas Digital Lineup on Channel 316

Si TV, America's first cable network for young Latinos in English, has launched on Time Warner Cable's North Texas digital lineup the company announced today.

"We are delighted that Si TV is now available in North Texas, a top Hispanic DMA and influential center for media and advertising," said Rori Peters, SVP of affiliate sales for Si TV. "We are confident that our high- quality programming will provide Time Warner Cable customers an entertaining and unique reflection of the breadth and depth of the Latino culture."

"Time Warner Cable strives to deliver content that reflects the diversity of America," said Gary Underwood, director of communications for Time Warner Cable's North Texas Division. "Si TV's addition to our roster recognizes the importance of our rapidly emerging Latino viewers, who will now have even more variety and choice." The channel is available in all single-cable enhanced areas on Channel 316.

Si TV features hip and culturally relevant shows that range from outrageous comedy to the latest in lifestyle, music, independent movies and talk.

Most recently, Si TV partnered with actor and TV personality Mario Lopez (Dancing with the Stars, Saved by the Bell), who executive produced Dating Factory, a new series that unites young singles. This irreverent twist on dating features 13 sexy men and women competing for a chance to win a hot date through a humorous screening process, testing the contestants' potential love connection.

Other Si TV original offerings include, Styleyes Miami, a popular fashion and lifestyle magazine series hosted by Jai Rodriguez (Queer Eye for the Straight Guy), where viewers get VIP access to exclusive fashion shows by local couture designers, celebrities' favorite hangouts, and Miami's hippest nightclubs. Flow & Tell, a series that lets viewers speak directly into the camera expressing their deepest thoughts, rants and opinions, linked with today's hottest music videos to create a one-of-a-kind interactive narrative; and Unacceptable Behavior, a fully-scripted comedy show that brings together undiscovered, raw talent who deliver outrageous one-of-a-kind performances.

Si TV is available on Time Warner Cable's North Texas lineup, where available, in the Digital Classic Tier on Channel 316. More information is available by calling 972-PICK TWC (972-742-5892) or visit http://www.timewarnercable.com/ .

About Si TV

Si TV is television's first English-language network for young Latinos. Connecting with 18-34 year-old viewers, Si TV's 60% original programming slate features hip and culturally-relevant shows including the latest in entertainment, music, lifestyle, comedy and independent films. The network is available nationwide on Dish Network and across the country on AT & T, Cox, Comcast, Qwest, Time Warner Cable, and Verizon, among others. For more information on Si TV, please visit http://www.sitv.com/ .

About Time Warner Cable

Time Warner Cable owns and manages cable systems serving 13.5 million subscribers in 33 states. Passing approximately 26 million homes, Time Warner Cable includes some of the most technologically advanced and best-clustered cable systems in the country, with nearly 85 percent of the Company's customers located in five geographic regions: New York, Texas, Ohio, the Carolinas and southern California. Leveraging its leadership in innovation and quality customer care, Time Warner Cable delivers advanced products and services such as video on demand, high definition television, digital video recorders, high-speed data and Digital Phone. Time Warner Cable is a subsidiary of Time Warner Inc.

CONTACT: Gary Underwood of Time Warner Cable, +1-972-830-3822, or gary.underwood@twcable.com ; or Norma Manzanares of Si TV, +1-323-543-2739, or norma@sitv.com .

PRNewswire -- Jan. 12

Source: Time Warner Cable

Web site: http://www.sitv.com/
http://www.timewarnercable.com/

-------
Profile: intent