Update - The World's Most Popular Doll(1) Stars in a Captivating New Magical Fairy Adventure Full of Music, Mystique and Enchantment

Update - The World's Most Popular Doll(1) Stars in a Captivating New Magical Fairy Adventure Full of Music, Mystique and Enchantment

'Barbie(TM) Fairytopia(TM): Magic of the Rainbow(TM)'

A Full-Length Original Barbie(TM) Adventure Begins on DVD March 13, 2007, From Universal Studios Home Entertainment

UNIVERSAL CITY, Calif., Jan. 12 /PRNewswire/ -- Barbie(R), the most popular doll in the world(2) stars as the beautiful and brilliant flower fairy Elina(TM) in the all-new movie "Barbie(TM) Fairytopia(TM): Magic of the Rainbow(TM)," premiering on DVD on March 13, 2007, from Universal Studios Home Entertainment. A magical new tale, "Barbie(TM) Fairytopia(TM): Magic of the Rainbow(TM)" follows Elina(TM) as she discovers the secrets of the mysterious Crystal Palace. The third Barbie(TM) adventure set in the luminously magical world of Fairytopia(TM), "Barbie(TM) Fairytopia(TM): Magic of the Rainbow(TM)" is a shimmering blend of music, dance, color and mystery.

Fun, fantasy and friendship bring together a group of fairies in a quest to learn the Flight of Spring and create the season's first rainbow. The cast features more fairies than any previous "Barbie(TM) Fairytopia(TM)" story, including new friends Glee(TM), a sweet wood nymph, Lumina(TM), a blue-violet fairy with wings shaped like moons, and a spunky sparkle fairy named Sunburst(TM). Elina(TM) fairy's cuddly puffball Bibble(TM) joins the adventure making his own new friends with a new puffball named Dizzle(TM). A must-own addition for every Barbie(TM) DVD collection, "Barbie(TM) Fairytopia(TM): Magic of the Rainbow(TM)" is sure to capture fans' hearts with its inspiring story of teamwork, as well as entertaining bonus features.

"'Barbie(TM) Fairytopia(TM): Magic of the Rainbow(TM)' represents the third distinct entertainment property to come out of the collaboration between Universal and Mattel, following the successful 2006 releases of 'Barbie(TM) in the 12 Dancing Princesses' and 'PollyWorld(TM)'," said Craig Kornblau, President, Universal Studios Home Entertainment. "We are confident it will make a highly appealing Easter season offering and will create further velocity for this burgeoning, profoundly creative brand."

"We are delighted to offer girls and parents a choice when it comes to quality home entertainment and, with more than 37 million units of movies sold worldwide since 2001, Barbie is a clear favorite among families," said Richard Dickson, Senior Vice President of Marketing, Media and Entertainment Worldwide for Mattel. "The valuable lesson surrounding the spirit of teamwork makes "Barbie(TM) Fairytopia(TM): Magic of the Rainbow(TM)" a truly memorable experience that only Barbie(TM) can deliver."

In "Barbie(TM) Fairytopia(TM): Magic of the Rainbow(TM)", Elina(TM) and an entire new group of imaginatively-rendered, fantastical friends face down her evil nemesis Laverna(TM) in a race to save Fairytopia(TM). Elina(TM) must learn important lessons about the power of friendship, courage and teamwork in order to prevent 10 years of dark and gloomy winter from enveloping the colorful fairy world. The DVD is priced at $19.98 SRP. Preorder close is January 30, 2007.

BONUS FEATURES WILL WORK THEIR MAGIC ON BARBIE(TM) FANS

The "Barbie(TM) Fairytopia(TM): Magic of the Rainbow(TM)" DVD includes special features that will captivate Barbie(TM) fans for hours, including:

* Rainbow Adventure(TM) Mini-Games -- Explore the remarkable land of
Fairytopia(TM) with two interactive DVD games from Mattel's
"Fairytopia(TM) Rainbow Adventure(TM) Elina(TM) Doll and DVD Game."

* Groovy Memory Moves with Bibble(TM) -- Elina(TM) fairy's puffball
Bibble(TM) sure has some of the coolest dance steps in Fairytopia(TM).
After he demonstrates his style for players, they try to repeat the
order of his moves. If they get them all right, Bibble(TM) will
perform a delightful congratulatory dance.

* PLUS Downloadable Extras including interactive coloring pages and
enough printable fun pages to keep kids happy for hours.

SYNOPSIS

Join Barbie(TM) as Elina(TM) in an all-new Fairytopia(TM) adventure! Elina(TM) travels with her puffball Bibble(TM) to Fairy School at the magnificent Crystal Palace. There, she meets the other fairy apprentices, chosen to learn the annual Flight of Spring and magically create the first rainbow of the season. But when the evil Laverna(TM) tries to stop the Flight, threatening to plunge Fairytopia(TM) into ten years of bitter winter, Elina(TM) and her new friends must learn that "together we are strong." But are they strong enough to defeat Laverna(TM) and bring the rainbow to life? And will Bibble(TM), who has a loose tooth, fall in love with the adorable puffball Dizzle(TM)?

TECHNICAL INFORMATION
DVD
Street Date: March 13, 2007
Pre-Order Close: January 30, 2007
Copyright: 2007 Universal Studios. All Rights Reserved.
Price: $19.98 SRP
Selection Number: 63100594
Running Time: 1 Hr. 15 Mins.
Layers: DVD-5 (Single Sided)
Aspect Ratio: Anamorphic Widescreen (1.78:1)
Rating: Not Rated
Technical Info: English Dolby Digital 5.1 Surround, English Dolby Digital
2.0 Stereo, French Dolby Digital 2.0 Stereo, Spanish Dolby Digital 2.0
Stereo, English SDH

About Universal Studios Home Entertainment

Universal Studios Home Entertainment is a unit of Universal Pictures, a division of Universal Studios (www.universalstudios.com). Universal Studios is a part of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% owned by Vivendi.

About Mattel

Mattel, Inc., (NYSE:MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie(R), the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels(R), Matchbox(R), American Girl(R), Radica(R) and Tyco(R) R/C, as well as Fisher-Price(R) brands (www.fisher-price.com), including Little People(R), Rescue Heroes(R), Power Wheels(R) and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than the 30,000 people in 42 countries and sells products in more than 150 nations throughout the world. Mattel's vision is to be the world's premier toy brands -- today and tomorrow.

MATTEL, BARBIE, FAIRYTOPIA and associated trademarks and trade dress are owned by, and used under license from Mattel, Inc. (C) 2006 Mattel, Inc. All Rights Reserved.

CONTACTS

Universal Studios Home Entertainment
Vivian Mayer
Senior Vice President, Publicity
(818) 777-3594

Lea Porteneuve
Vice President, Publicity
(818) 777-1391

Craig Radow
Senior Manager, Publicity
(818) 777-4572

Kelly Castell
Assistant Manager, Broadcast Publicity
(818) 777-0549

(1) Cumulative Year End 2005 data gathered from worldwide sources using
similar categories and averaged to US Dollars (exchange rate as of
Aug. 1, 2006)

(2) Cumulative Year End 2005 data gathered from worldwide sources using
similar categories and averaged to US Dollars (exchange rate as of
Aug. 1, 2006)

Source: Universal Studios Home Entertainment

CONTACT: Vivian Mayer, Senior Vice President, Publicity,
+1-818-777-3594, or Lea Porteneuve, Vice President, Publicity,
+1-818-777-1391, or Craig Radow, Senior Manager, Publicity, +1-818-777-4572,
or Kelly Castell, Assistant Manager, Broadcast Publicity, +1-818-777-0549, all
of Universal Studios Home Entertainment

Web site: http://www.universalstudios.com/
http://www.mattel.com/

NOTE TO EDITORS: For artwork please log on to our website at www.ushepublicity.com or fax your request to Universal Studios Home Entertainment Publicity at (818) 866-0226.

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