The Perfect Grip to Avoid an Embarrassing Slip

The Perfect Grip to Avoid an Embarrassing Slip

Yaktrax Proud Sponsor of 2007 Sundance Film Festival

RESEARCH TRIANGLE PARK, N.C., Jan. 18 /PRNewswire/ -- Don't slip up at Sundance this year with a little help from Yaktrax. This unique traction device attaches to the bottom of your shoes and boots to provide a solid grip on slippery surfaces. Every step you take places hundreds of biting edges in direct contact with the ice beneath your feet -- an obvious solution to walking on packed snow and ice at Sundance.

Yaktrax will provide each guest of The LUXURY LOUNGE(R)/Mazur Studio at the 2007 Sundance Film Festival with a set of Yaktrax. The LUXURY LOUNGE(R)/Mazur Studio will take place in the most sought after space on Main Street, offering more than 4,200 square feet and private studios for brands to showcase their products. This will provide an ideal environment for guests to try on and leave with pair of Yaktrax.

Media placement and Contour Photos/People Magazine will extend invitations to A-list festival guests creating the most exclusive and intimate event of its kind. Previous guests include: Justin Timberlake, Adrian Grenier, Ashley Judd, Maggie Gyllenhaal, Lucy Liu, Julia Stiles, Steve Carell, Matt Dillon, Robert Downey, Jr., and many more.

Yaktrax Pros retail for $29.99 at sporting goods stores nationwide. To learn more about Yaktrax, please visit www.yaktrax.com.

About Yaktrax

Named after the sure-footed Tibetan Yak, YAKTRAX stretch over everything from winter boots to jogging shoes. Once in place, a grid of skid lock steel coils gives users the traction of the famed mountain sheep on hard-packed snow and ice. As you walk or jog, dozens of edges bite into snow and ice, providing stability and grip in all directions. Ideal for avoiding slips and spills on snow and ice, users can take their normal stride without fear of falling or risking injury. YAKTRAX is available at over 10,000 retail locations in over 20 countries. For more information, please visit www.yaktrax.com or www.implus.com.

About Implus Footcare, LLC

Headquartered in North Carolina's Research Triangle Park, Implus is an innovative leader in the "below the ankle" categories of insoles, performance socks, shoe laces and shoe care. Implus' brands include Airplus(R), Sof Sole(R), apara(R) YAKTRAX(R) and Sof Comfort(R), and are distributed in over 50,000 retail outlets across North America and in 65 countries worldwide. For more information, please visit www.implus.com or call (800) 446-7587.

For additional information, please contact Stephanie Cuomo or Kim Reynolds at

ALISON BROD PUBLIC RELATIONS 212.230.1800

Stephanie@alisonbrodpr.com or KimR@alisonbrodpr.com

Source: Yaktrax

CONTACT: Stephanie Cuomo, Stephanie@alisonbrodpr.com, or Kim Reynolds,
KimR@alisonbrodpr.com, both of Alison Brod Public Relations, +1-212-230-1800

Web site: http://www.yaktrax.com/
http://www.implus.com/

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