Deep Sea 3D: The IMAX Experience Grosses $30 Million
Deep Sea 3D: The IMAX Experience Grosses $30 Million
Original IMAX(R) 3D Programming Continues to Demonstrate Box Office Longevity
LOS ANGELES, CA, Jan. 18 /PRNewswire-FirstCall/ -- IMAX Corporation and Warner Bros. Pictures today announced that the highly acclaimed IMAX hit motion picture adventure Deep Sea 3D has reached another box office milestone, surpassing $30 million in total gross box office receipts since it premiered last March. Deep Sea 3D is Warner Bros. Pictures' second original IMAX 3D production, following the highly successful release of NASCAR 3D: The IMAX Experience, which has now grossed more than $23 million worldwide.
"The steady performance of Deep Sea 3D is a great example of how well original IMAX 3D films can resonate with audiences," said Dan Fellman, President, Domestic Distribution, Warner Bros. Pictures. "The film was recognized by the industry as well, when it won the Large Format Award at the Panda Awards during the 2006 Wildscreen Festival. We're thrilled with its success."
"This milestone is a testament to the incredible team of talented filmmakers behind Deep Sea 3D and the wonderful partnership we've formed with Warner Bros. Pictures," said Greg Foster, Chairman and President of IMAX Filmed Entertainment. "Original IMAX 3D programming is a valuable staple for the IMAX theatre network, and we look forward to announcing more original titles this year. We'd like to thank Howard Hall, Toni Myers, Graeme Ferguson, and Michelle Hall for an incredible film that delivers on all levels."
Deep Sea 3D was shot by award-winning Director/Cinematographer Howard Hall, produced by Toni Myers, executive produced by Graeme Ferguson and Brad Ball, and co-produced by Michelle Hall. The film offers audiences astonishing up-close encounters with some of the world's most exotic undersea creatures. Hall, Ferguson and Myers were part of the accomplished filmmaking team behind IMAX's first underwater 3D adventure, Into The Deep, which has grossed more than $70 million since its 1991 release. Deep Sea 3D is co-narrated by Johnny Depp and Kate Winslet.
About IMAX Corporation
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Founded in 1967, IMAX Corporation is one of the world's leading entertainment technology companies and the newest distribution window for Hollywood films. IMAX delivers the world's best cinematic presentations using proprietary IMAX, IMAX 3D, and IMAX DMR(R) technology. IMAX DMR (Digital Re-mastering) makes it possible for virtually any 35mm film to be transformed into the unparalleled image and sound quality of The IMAX Experience. The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences. As of September 30, 2006, there were 280 IMAX theatres operating in 40 countries.
IMAX(R), IMAX(R) 3D, IMAX DMR(R), and The IMAX Experience(R) are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com.
This press release contains forward looking statements that are based on management assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include the timing of theatre system deliveries, the mix of theatre systems shipped, the timing of the recognition of revenues and expenses on film production and distribution agreements, the performance of films, the viability of new businesses and products, and fluctuations in foreign currency and in the large format and general commercial exhibition market. These factors and other risks and uncertainties are discussed in the Company's Annual Report on Form 10-K for the year ended December 31, 2005.
Source: IMAX Corporation
CONTACT: Media: IMAX Corporation, New York, Sarah Gormley, (212)
821-0155, sgormley@imax.com; Warner Bros. Pictures, Los Angeles, Andrea
Marozas, (818) 954-4849, andrea.marozas@warnerbros.com; Business Media: Sloane
& Company, New York, Whit Clay, (212) 446-1864, wclay@sloanepr.com; Investors:
Integrated Corporate Relations, Amanda Mullin, (203) 682-8243,
Amanda.Mullin@icrinc.com; Entertainment Media: Newman & Company, Los Angeles,
Al Newman, (310) 278-1560, asn@newman-co.com
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