Nick Jr. Greenlights New Series Yo Gabba Gabba!, A New Live-Action, Magazine- Style Music Series Set to Premiere Fall 2007

Nick Jr. Greenlights New Series Yo Gabba Gabba!, A New Live-Action, Magazine- Style Music Series Set to Premiere Fall 2007

NEW YORK, Jan. 22 /PRNewswire/ -- Nick Jr. has announced it has picked up a new original half-hour preschool series, Yo Gabba Gabba! The 20-episode live-action magazine-style series will use music and song to highlight simple life lessons and universal experiences in the lives of preschoolers. Produced by The Magic Store and W!LDBRAIN, Yo Gabba Gabba! will commence production in April in Orange County, CA, and the series is scheduled to premiere on Nick Jr. in Fall 2007.

Yo Gabba Gabba! stars Host DJ Lance Rock (Lance Robertson) who brings to life five friendly toy characters in a colorful land full of song and dance. The magazine-style format of the series is infused with a retro style and beat driven music. Yo Gabba Gabba! will feature animated segments, real kids and special guests, in addition to a vibrant world of puppet characters. Muno the red Cyclops, Foofa the pink flower bubble, Brobee the green little one, Toodee the blue cat-dragon and Plex the robot are all ready to sing, play and dance along with the preschoolers at home - as soon as they hear the magic words, "Yo Gabba Gabba!"

"Yo Gabba Gabba! puts the funk in preschool!" said Brown Johnson, Executive Vice President, Executive Creative Director, Nickelodeon Preschool. "The Magic Store and W!LDBRAIN have created a hip, inventive and one-of-a-kind music series which furthers Nick's commitment to be the place for top quality preschool music entertainment."

"Shows like this come along once in a lifetime. Yo Gabba Gabba! is both fresh, fun, unique and truly original," added Charles Rivkin, President and CEO of W!LDBRAIN. "We are proud to work with Nick Jr. and the brilliant minds at The Magic Store to redefine preschool entertainment for generations to come."

The Magic Store was founded in 2005 by "Gen X" dads Christian Jacobs, Justin Lyon and Scott Schultz. The studio's first project, Yo Gabba Gabba!, was produced independently in two half-hour episodes. After creating an online viral frenzy with the trailer, the show ultimately found a home on Nick Jr. The Magic Store's mission is to produce ground-breaking, fresh, wholesome and fun entertainment properties that parents can enjoy along with their kids.

Founded in 1994, W!LDBRAIN (www.wildbrain.com) is an award-winning entertainment company that develops and produces unique and compelling content across the media spectrum. Powered by its distinctive pool of talented animators and directors and renowned for blending traditional animation methods with state-of-the-art computer graphics, the studio and its artists have consistently won top industry awards. In film, W!LDBRAIN has garnered numerous awards including an Annie for its computer graphics short film Hubert's Brain and currently has a number of film projects in development. In television, the studio has produced an exceptional slate of original work, including the top-rated and critically acclaimed animated series Higglytown Heroes and the upcoming Nick Jr. series Yo Gabba Gabba! One of the nation's foremost producers of animated commercials, W!LDBRAIN has won Clio's, Addy's, the BDA Awards and Annie's for their commercial spots - reinvigorating classic brands and developing cutting-edge spots for such leading companies as The Coca-Cola Company, Honda, Kraft and Nike. W!LDBRAIN additionally creates and distributes collectible merchandise through its subsidiary Kidrobot, a premiere retailer of limited-edition art toys and apparel, with stores located in New York City, Los Angeles and San Francisco.

Nick Jr. is a specially designed programming block airing on Nickelodeon weekdays from 9 a.m. - 2 p.m. (ET/PT). Completely dedicated to preschoolers ages 2-5, Nick Jr.'s Emmy, Peabody and Parents' Choice Award-winning programs are curriculum based, fun and commercial free. At Nick Jr., kids play to learn with innovative, original shows created just for them.

Nickelodeon, in its 27th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 92 million households and has been the number-one-rated basic cable network for more than eleven consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B).

First Call Analyst:
FCMN Contact:

Source: Nick Jr.

CONTACT: Nickelodeon Contacts, Jodi Davis, +1-212-846-5981, or
Jodi.davis@nick.com, or Sharyn Traub, +1-212-846-6381, or
Sharyn.traub@nick.com, both of Nickelodeon; or W!LDBRAIN and The Magic Store
contact, Lisa Rose of W!LDBRAIN, +1-415-216-2048, or lrose@wildbrain.com

Web site: http://www.nick.com/
http://www.wildbrain.com/

-------
Profile: intent