Lexus Enters Comprehensive Advertising Agreement With TiVo

Lexus Enters Comprehensive Advertising Agreement With TiVo

Pact Signifies Effectiveness of TiVo's Interactive Advertising Solutions

ALVISO, Calif., Jan. 22 /PRNewswire-FirstCall/ -- TiVo Inc. (NASDAQ:TIVO), the creator of and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced that Lexus has signed an upfront advertising commitment that allows for Lexus to capitalize on all of TiVo's advertising platforms and research solutions. Lexus, known for retaining a high percentage of new-vehicle purchasers, in order to better engage its target audience, has renewed their agreement to utilize TiVo's interactive and targeted advertising solutions, including the Gold Star Sponsorship on TiVo Central, Program Placement, Product Watch, and a Custom car configurator Application.

"Lexus is a leading luxury brand and an innovative force in the automotive industry. Its use of TiVo's world-class advertising products further shows the demand that major brands have for advertising solutions that are targeted to relevant consumers," said Davina Kent, Vice President, National Advertising Sales at TiVo. "TiVo provides the only interactive advertising solution dedicated to reaching a DVR viewer and our advertising delivers increased consumer engagement and an increased response rate over traditional campaigns. We look forward to working with Lexus and continuing our development of interactive advertising products that are designed to reach its target audience."

"TiVo has proven to us that its advertising products attract consumers and we believe that TiVo will continue to provide us with what we need to achieve maximum impact and targeted exposure to our current and potential customers," said Deborah Meyer, VP Marketing, Lexus. "Signing an upfront commitment to TiVo makes sense for us as we aim to deliver interactive advertising solutions that allow consumers to experience our brands and products how and when they want."

In May of last year, Lexus launched the highly successful Lexus Car Configuration Tool, the first Custom Advertiser Application on TiVo. The interactive application allowed subscribers to virtually customize the new 2007 Lexus ES 350, learn more about Lexus' newest model, experience an ES 350 photo slideshow, request a dealer contact to schedule a test drive, and locate the Lexus dealer closest to their home, all from the comfort of their living room. Through TiVo's unique technology and the ability to pause live TV, combined with Lexus' innovative marketing team, the custom application was designed to allow potential customers to spend as much time as they wanted with the advertisement, while ensuring that they did not miss a second of their television programming.

Financial terms of its advertising agreements are not disclosed.

About Lexus

Lexus has become synonymous with luxury since its introduction in 1989. By offering some of the finest quality luxury vehicles and providing benchmark customer service, Lexus has remained the top-selling luxury nameplate in the United States for seven years in a row. Lexus and its 221 dealers have

repeatedly achieved high honors for both the products they sell and the customer service they provide.

About TiVo Inc.

Founded in 1997, TiVo pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches, has elevated its popularity among consumers and has created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way.(R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The Company is based in Alviso, California.

TiVo, Season Pass, TiVoToGo, WishList, the slogan 'TiVo, TV your way.', and the TiVo logo are trademarks or registered trademarks of TiVo Inc. worldwide.

FCMN Contact: kwierzbicki@tivo.com

Source: TiVo Inc.

CONTACT: Jeffrey Weir, of Sloane & Company, +1-212-446-1878
jweir@sloanepr.com, for TiVo Inc., or Krista Wierzbicki, of TiVo Inc.,
+1-408-519-9438, or kwierzbicki@tivo.com

Web site: http://www.tivo.com/

-------
Profile: intent