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Tuesday, January 16, 2007

LX.TV AND WNBC HD (high-definition) Announce Programming Partnership

LX.TV AND WNBC HD (high-definition) Announce Programming Partnership

Launches 'LX.TV 1ST/ LOOK: NYC' on New York's WNBC's Digital Channel, WNBC 4.4

First-Ever Original Web Video to Become Broadcast Television Show Premieres Today on WNBC 4.4

NEW YORK, Jan. 16 /PRNewswire/ -- LX.TV Life/Style Television (www.lx.com), the broadband television network for affluent consumers, and WNBC HD, the first local New York station to broadcast in high-definition, have partnered to air LX.TV's "LX.TV 1ST/LOOK: NYC," a daily 30 minute series highlighting New York, on WNBC HD's digital channel, WNBC 4.4, it was announced today by Frank Comerford, President and General Manager, WNBC HD and Morgan Hertzan, Chief Creative Officer and executive producer, LX.TV. The program, hosted by LX.TV personality Sara Gore, features New York's hottest destinations, including the best in nightlife, restaurants, shopping, kids activities, fitness and wellness. Beginning today, the program will air M-Su, on WNBC 4.4 (Time Warner Ch. 732, Comcast Ch. 249, Cablevision Ch. 109 NY/NJ, Ch. 118 CT) at 8 a.m., 11 p.m., and 2 a.m. New episodes will be introduced each week, as well as repeat airings on WNBC HD.

"LX.TV 1ST/LOOK: NYC" marks the first time content originally made for the web will be packaged into a regularly scheduled recurring series for broadcast on network television. LX.TV video has been available on WNBC.com since October 2006, through NBBC.

The premiere episode of "LX.TV 1ST/LOOK: NYC" will take viewers on a night out in NYC, followed by an introduction of places to recover afterward. In addition, the show will feature three new restaurants (Gusto, Porter House and Farm on Adderly), three new nightlife spots (Honey, Brewskee Ball, and Vino Vino) and three ways to relax after a night on the town (Thai Privilege Spa, Soul Cycle and Pratima Spa). George Oliphant, Wendy Fentress, Cecile Raubenheimer and Pedro Andrade are correspondents for the series and LX.TV. Future episodes will explore exercise, kids activities, weekend escapes and shopping.

"We're thrilled to be partnering with WNBC HD," said Hertzan. "This partnership with WNBC HD offers an extraordinary opportunity for LX.TV to make our unique online programming available on television for our viewers." Added Joseph Varet, CEO of LX.TV, "WNBC HD is the #1 station in New York, and has been forward looking in recognizing the potential to use web content in the broadcast medium. We look forward to building on this innovative partnership to bring the power of online video to broadcast television."

"WNBC HD has had a long standing commitment to provide the best in local news and entertainment programming to our viewers, and to also be the first to deliver it in fresh and novel ways," said Comerford. "Joining forces with LX.TV further solidifies our pledge, and we look forward to bringing this engaging program to our audience." Added David Hyman, Vice President, Programming and Creative Services, "the content on LX.TV is vibrant, young and very current. It taps into the lifestyle pulse of New York and will translate well to the broadcast medium. It is a good fit for our core audience and we're excited to be part of the first web to TV experience."

Additional LX.TV content is also available online at www.lx.com and news and information can be found 24/7 on www.wnbc.com. David Hyman (WNBC HD) and Morgan Hertzan (LX.TV) are the executive producers.

About LX.TV

LX.TV is a free on-demand broadband channel focusing on culture and lifestyle programming with bureaus in New York City, the Hamptons and Los Angeles, with other city-specific channels to follow. It gives viewers the latest insider information from chic, hip, expert hosts who take them inside the action and behind the scenes of each city's hottest and most exclusive new destinations. LX.TV is the first network to bring the luxury urban lifestyle alive with video.

About WNBC HD

WNBC HD (high-definition), the No. 1 revenue producing station in the country and the flagship station of the NBC network, signed on the air as WNBT on July 1, 1941, and for more than 65 years has served the most influential and diverse television market.

WNBC HD's award-winning news operation produces 28 hours of news and local programming per week, and has achieved many firsts in television news including the first to transition to high-definition, introduce local weekend morning news-the top-rated "Today In New York"--the debut of Chopper 4, the launch of the Skycam Network, a newsgathering system consisting of cameras placed strategically at key points in the tri-state area and the addition of Doppler 4000, the most powerful weather radar. In 1996, WNBC introduced its Web site, www.wnbc.com making it the first affiliate to do so. Recently, WNBC HD launched its second digital offering, WNBC 4.4, a hyper-local channel that provides cultural programming, news, local sports, entertainment and educational programming, as well original content from varied local partners. WNBC's first digital channel, Weather Plus, provides weather and related local community information.

WNBC HD's commitment to creating the most objective and comprehensive news product is just as strong as the station's commitment to the community. WNBC vigorously supports its base, the diverse and energetic communities of New York, and is the broadcast home to the city's most dynamic cultural celebrations, the media sponsor of countless signature New York events and numerous volunteer and fundraising efforts.

Source: LX.TV; WNBC HD

CONTACT: Amanda Hebert, +1-212-582-9795, amanda.hebert@freud.com, or
Jose Martinez, +1-323-866-1825, jose.martinez@freud.com, both of Freud
Communications, Inc.; or Alison Rudnick, of WNBC HD +1-212-664-5422,
alison.rudnick@nbc.com

Web site: http://www.lx.com/
http://www.wnbc.com/

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