The Ice Lounge Presented by The North Face and Lexus

The Ice Lounge Presented by The North Face and Lexus

More Than 10 Brands Come Together to Raise Awareness and Funds for EXPEDITION ZERO

PARK CITY, Utah, Jan. 22 /PRNewswire/ -- Presented by The North Face and Lexus, The Ice Lounge is a hospitality lounge built to bring together celebrities, filmmakers, media and the environmental community to have open discussions about the environment. While most Americans agree that we must do something to fight climate change, the challenge often seems too great or complicated for any one of us to make a difference -- until now.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070122/LAM087)

Just minutes from the frenzy of Main Street, The Ice Lounge is built on the future site of the St. Regis Resort & Residences and is a spectacular ice-sculpted façade and entrance which leads to a luxurious tented oasis. The Ice Lounge features a silent auction, Lexus Hybrid shuttle service, St. Regis butler staffing, cuisine by Chef Iverson, The North Face environmental "fireside" chats, a view of Olympic ski runs, music and a "meltdown party" in honor of the cast and filmmakers of Zoe Cassavetes' "Broken English."

"This year The North Face and Lexus, along with other partners, are demonstrating a model for environmental stewardship," said Jena Thompson, The Conservation Fund spokesperson. "Together we've launched EXPEDITION ZERO to show The Ice Lounge guests how they can 'Go Zero' by erasing their carbon footprint this week and throughout the year. Already, our guests have helped to offset more than 6,200 tons of carbon dioxide by planting more than 5,000 native trees -- we're halfway to our goal."

EXPEDITION ZERO is an initiative to encourage The Ice Lounge guests to "Go Zero" while raising donations that will allow the nonprofit Conservation Fund to plant native trees that, over the next 100 years, will trap more than one ton of carbon dioxide. In addition, these new forests will help to protect water quality, restore wildlife habitat and enhance public recreation areas. For more information on EXPEDITION ZERO, please visit www.conservationfund.org.

Two events featured at The Ice Lounge include:

* 1/19-1/23 -- EXPEDITION ZERO Silent Auction -- The packages include
heli-skiing with Wasatch Powder Birds and The North Face athletes, Deer
Valley skiing with The North Face athletes and additional premier ski
packages, including Stockli Swiss-made skis and gear

* 1/23 -- "Broken English" Meltdown Party

Sponsors of The Ice Lounge include The North Face, Lexus, St. Regis Resort & Residences, Conservation Fund's "Go Zero" program, SkiGreen(TM), Napapijri, Microsoft Zune, Godiva, Bernard K. Passman Galleries, Amstel Light -- the Official Beer of the Ice Lounge, Silk Soymilk, Bamboo Hardwoods, Synlawn, Lexus Hybrid Living, Stockli Ski, and Crest White Strips.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070122/LAM087
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN13
PRN Photo Desk, photodesk@prnewswire.com
Source: The Ice Lounge

CONTACT: Scott Samson, +1-323-632-7075, ssamson@upp.net, for The Ice
Lounge

Web site: http://www.conservationfund.org/

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