Hispanic Market Weekly Unveils New Ratings Feature

Hispanic Market Weekly Unveils New Ratings Feature

CORAL GABLES, Fla., Jan. 16 /PRNewswire/ -- Hispanic Market Weekly, the Hispanic Marketing Source, launches "Ratings Watch," a new feature that will offer readers an exclusive in-depth weekly analysis of not only the most- watched Spanish-language television programs by U.S. Hispanics, but also what English-language programs Latinos are watching.

"As 2007 approaches, the time has come for a publication to analyze the weekly ratings for the four Spanish-language broadcast networks," says Associate Editor Adam Jacobson, who will oversee the content and research for Ratings Watch. "We'll also give readers a look at what's happening on the local level in markets such as New York, Los Angeles and Miami, a market where independent players are, in many instances, competing strongly against the networks. Until now, this information has not appeared in one single, easy-to- read English-language publication. Hispanic Market Weekly is truly ahead of the pack on providing this valuable data to agencies, media buyers and media planners."

The expansion of Hispanic Market Weekly's offerings with the creation of Ratings Watch, gives subscribers one more reason to use Hispanic Market Weekly as a one-stop source of basic and cutting-edge information to advance their business. Readers will get a unique perspective on why Sunday night is "Must See TV" night for Hispanics who watch English-language programs, insight as to why Univision telenovelas continue to dominate and why soccer is a solid ratings gem.

About Hispanic Market Weekly:

Hispanic Market Weekly is the most complete source for facts, news and the important information needed to stay ahead in the competitive and challenging Hispanic Market. With a long-established home on the Internet (www.hispanicmarketweekly.com) and products that are distributed directly to the e-mail inboxes of the most important executives in the Hispanic advertising and marketing universe. Hispanic Market Weekly subscribers have immediate and direct access to the weekly newsletter, its nine-year archives containing the most recent Industry Snapshots, Breaking News during the week, Special Reports, Conversations with top Hispanic marketing leaders, the Hispanic Market Weekly Talent Mart and to the most complete directories for Companies, Agencies and Media doing business in the Hispanic market, all updated weekly.

Contact: Arturo Villar, 305 448-5838 avillar@hispanicmarketweekly.com

Source: Hispanic Market Weekly

CONTACT: Arturo Villar, +1-305-448-5838,
avillar@hispanicmarketweekly.com

Web site: http://www.hispanicmarketweekly.com/

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