From the Surf to the Turf: CBS SportsLine Covers Super Bowl XLI

From the Surf to the Turf: CBS SportsLine Covers Super Bowl XLI

'Cadillac Countdown to Super Bowl' & Catalogue of CBS' Super Bowl Ads Highlight Coverage

FT. LAUDERDALE, Fla., Jan. 24 /PRNewswire/ -- CBS SportsLine, a leading Internet sports media organization and part of CBS Interactive, today announced its coverage plans for Super Bowl XLI, featuring two video offerings. Starting Wednesday, January 31st and continuing everyday leading up to Super Bowl Sunday, CBS SportsLine.com will present "Cadillac Countdown to Super Bowl," a 30-minute video program shot on location in Miami and hosted by eight-year NFL veteran and CBS Sports reporter Spencer Tillman, former NFL personnel executive and now NFL.com analyst Pat Kirwan and former NFL General Manager and now part of The NFL Today on CBS Sports, Charley Casserly.

"Cadillac Countdown to Super Bowl" will feature the latest news, interviews and expert analysis surrounding Super Bowl XLI, including special guests such as Hall of Fame running back and Most Valuable Player of Super Bowl IX Franco Harris, Hall of Fame quarterback Warren Moon, and "Mercury" Morris, the starting running back for the historic 1972 undefeated Miami Dolphins.

Additionally, "Cadillac Countdown to Super Bowl" will feature on-set interviews with current NFL players such as New York Giants LB Antonio Pierce and Baltimore Ravens LB Bart Scott and exclusive segments with former Buffalo Bills All-Pro and CBS Sports game analyst Steve Tasker and CBS SportsLine.com's Senior NFL Writers Pete Prisco and Clark Judge. Finally, the show will bring daily reports from the beach and parties in and around South Florida during Super Bowl week from April Wilkner, the former America's Next Top Model contestant.

"Over the last two years, CBS SportsLine has built on its strong base of sports fans and fantasy players to establish itself as a leader in original online video programming," said Joe Ferreira, Vice President of Programming & Executive Producer of CBS SportsLine. "Our Super Bowl XLI coverage is another step forward and will provide our fans with incredible insight leading up to the game broadcast on CBS."

CBS SportsLine.com will also be the destination for fans of Super Bowl ads. Located at cbs.sportsline.com/superads, CBS SportsLine.com users will be able to view most, if not all, ads which will be aired during Super Bowl XLI on CBS, broken down both by advertiser and which quarter they aired in. The ads which air during the first quarter of the game will first be available online at the end of that quarter with the remainder of the ads becoming available on a similar schedule until the entire inventory* is viewable following the game. (*Online ads may not include the entire television commercial lineup. All advertisers who give CBS permission to have their commercials on CBS SportsLine.com will be featured.)

CBS SportsLine's video programs merely highlight the company's content offerings surrounding Super Bowl XLI. Additional features include the best way to follow the game both online and via mobile, fantasy games and the opportunity for fans to give their own spin on all the action:

CBS SportsLine NFL Insiders and National Columnists: CBS SportsLine.com's Senior NFL Writers Pete Prisco and Clark Judge will be joined by National Columnists Mike Freeman and Gregg Doyel to cover all the action from South Florida. With daily blogs, video reports, columns and analysis, focusing on everything from team practices to the best parties on South Beach, Pete, Clark, Mike and Gregg will provide fans the authentic Super Bowl insight and scoop they won't read or watch anywhere else.

CBS SportsLine.com's Super Bowl XLI Gamecenter: CBS SportsLine.com's "GameCenter" is the perfect complement to CBS Sports' television coverage of Super Bowl XLI. Providing real-time game information in a lightning-fast, tightly packaged presentation, CBS SportsLine.com's "GameCenter" offers play- by-play accounts, live glog (game log or commentary) and all the statistics NFL fans crave.

Super Bowl Trivia Tower on CBS Games.com: Think you know everything there is to know about the 2006 NFL season and the past Super Bowls? CBS SportsLine's Trivia Tower gives fans the chance to prove it. Trivia Tower pits fans against one another in a bracket-like heads up elimination showdown of sports knowledge where your competitive life is constantly renewed. Each Trivia Tower level is five questions delivered in less than three minutes. The faster you answer, the more points you score. Beat your opponent and advance. Lose and go to the consolation challenge where the questions just keep coming. No matter how big, each and every Trivia Tower will eventually have just one winner.

There will be two NFL/Super Bowl themed Trivia Towers leading up to the big game. On Friday February 2nd there will be a 2006 NFL season-in-review Trivia Tower and on Sunday February 4th, there will be a Super Bowl history Trivia Tower which will start at 4:30 pm (lobby opens at 3:30 pm). Trivia Tower players will compete for cash and prizes with the potential to win $20,000.

Fantasy Fun with "Propnosticator": CBS SportsLine's Fantasy department introduces an exciting way to follow all the action during the Super Bowl. The Propnosticator gives fans the opportunity to answer 20 questions about the outcome of certain events in Super Bowl XLI -- from who will win the coin toss to which player will score the first touchdown. The fan that can accumulate the most points through the Propnosticator's scoring system has a chance to win the $3,000 grand prize! Best of all it's FREE to play.

CBS Sports Store: Want to feel like a real Super Bowl MVP? Just visit the CBS Sports Store (CBSSportsStore.com) to get all the official Super Bowl XLI merchandise, including the Locker Room hat and tee that the winning team will be wearing on the field following the game. Official Locker Room merchandise from AFC and NFC championship games will also be available.

In addition to Super Bowl XLI gear and CBS Sports apparel, the CBS Sports Store offers thousands of products including officially licensed team fan gear from the NFL, MLB, NCAA, NHL, NBA and NASCAR.

Super Bowl Message Boards: Got a rant, a take, a question, or a comment on the NFL and Super Bowl XLI? Head to CBS SportsLine.com's new and improved message boards and let the world know about it. Located at sportsline.com/mcc/messages, the CBS SportsLine.com message boards allow you to connect with fans from across the globe that are just as crazy about sports as you are. There are not only message boards for NFL fans but for just about every major sport and team that fans have a serious passion for.

CBS SportsLine Mobile Web: Unable to get in front of your TV or computer to follow all the action from Super Bowl XLI? Never fear, CBS SportsLine's mobile web site delivers a full and rich experience to those wishing to access the best in sports content, news, and real-time score updates through their handheld device. Designed to take advantage of the latest industry developments such as higher bandwidths and varied screen sizes, fans can rely on the CBS SportsLine mobile web site to stay on top of all the action from South Florida.

The CBS SportsLine mobile web site can be accessed for FREE* by entering wap.sportsline.com on your internet enabled handheld device or by texting SCORE to 99888.

* Data charges may apply

About CBS SportsLine

CBS SportsLine is at the leading edge of media companies providing Internet sports content, Fantasy sports and e-commerce. In addition to its flagship service, the company publishes the official sports sites of the NFL and the NCAA. CBS SportsLine is a member of the CBS family and a part of CBS Interactive. For more information about CBS SportsLine and for the latest sports news, scores and expert analysis, please visit cbs.sportsline.com.

More information about CBS and its businesses is available at www.cbscorporation.com.

Disclosures for Trivia Tower

No purchase necessary!

Open to legal U.S. residents and Washington DC., 18 years of age or older. Void where prohibited by law. See Official Rules for each Trivia Tower located on the schedule page for details.

Disclosures for Propnosticator

CBS SportsLine.com Propnosticator is free to play and open to registered users of a qualified CBS network site, 18 years of age or older (except in Alabama and Nebraska where you must be 19 years of age or older) who are legal residents of the fifty (50) United States (for purposes of clarity, Puerto Rico is expressly excluded), Washington D.C. and Canada (excluding Quebec) Excluded residents may play, but are NOT eligible to receive any prizes. Propnosticator is subject to complete applicable Official Rules. Void where prohibited.

Source: CBS SportsLine

CONTACT: Alex Riethmiller, +1-954-489-4000 ext. 7535,
ariethmiller@cbs.com

Web site: http://www.cbscorporation.com/
http://www.cbs.sportsline.com/

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