Forget Voting - 'American Idol' Viewers Score Chance to Win During Show's Premiere

Forget Voting - 'American Idol' Viewers Score Chance to Win During Show's Premiere

KFC to Give Away 10,000 Buffalo Snackers via 'Unique' TV Spot Airing January 17 During 'American Idol' Commercial Break

LOUISVILLE, Ky., Jan. 11 /PRNewswire/ -- Viewers who tune into "American Idol's" January 17 season premiere will catch more than missed musical notes and cantankerous comments from the judges. For one night only, KFC will offer these viewers the chance to win with the brand's latest television commercial for its popular Buffalo KFC Snacker(R) sandwich.

Instead of the Buffalo KFC Snacker commercial currently airing on TV screens nationwide, KFC will run a slightly different version of the spot -- one time only -- during the show's January 17 season premiere. After the commercial airs on January 17, the first 10,000 viewers to log onto http://www.kfc.com/ and correctly identify the difference between the two commercials will win. Each of the 10,000 sharp-eyed Snacker fans will receive a $1 KFC gift check to enjoy a complimentary Buffalo Snacker (tax may be extra) at any participating KFC location.

"This is a product that was originally launched with a TV commercial hidden message, so KFC fans expect to see the Buffalo KFC Snacker advertised in a unique way," James O'Reilly, Chief Marketing Officer for KFC. "We're encouraging KFC lovers everywhere to tune in, watch and win with this latest twist on our national Snacker advertising."

A Sneaky Snacker Tradition

Last year, KFC launched the Buffalo KFC Snacker, the first extension to the best-selling Snacker line of value-priced sandwiches, with the first-ever documented hidden message in a national TV ad. The company followed up by hiding the punch line to a "cheesy" joke in an ad debuting its Ultimate Cheese KFC Snacker. Today, KFC continues the tradition with this national challenge.

The Buffalo KFC Snacker is part of KFC's best selling Snacker line, which also includes Crispy, Honey BBQ and Ultimate Cheese. The Buffalo KFC Snacker features KFC's signature, 100 percent chicken breast strip dipped in an authentic Buffalo sauce and is freshly prepared with crisp lettuce and served on a warm sesame seed bun. Visit http://www.kfc.com/ for more details about the Buffalo KFC Snacker.

About KFC

KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe(R), Extra Crispy(TM) and Colonel's Crispy Strips(R) with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 14,000 KFC outlets in more than 80 countries and territories around the world, serving some eight million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE:YUM)

First Call Analyst:
FCMN Contact:

Source: KFC Corporation

CONTACT: Laurie Schalow, KFC Corporation, +1-502-874-8100, or
laurie.schalow@kfc.com ; or Chad Kersman for KFC Corporation, +1-312-988-2354,
or ckersman@webershandwick.com

Web site: http://www.kfc.com/

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