Charismatic Designer Ty Pennington Assumes New Leading Role; Partners With Bayer Aspirin to Work Wonders and Encourages Others Who Do the Same

Charismatic Designer Ty Pennington Assumes New Leading Role; Partners With Bayer Aspirin to Work Wonders and Encourages Others Who Do the Same

MORRISTOWN, N.J., Jan. 17 /PRNewswire/ -- Ty Pennington, the lovable, off-the-wall, darling of home design, is truly America's favorite designer, working wonders on TV each week as he brings hope to those who need it most. Now, the self-proclaimed "Jack of all Trades" admits that the physical work and hard-driving schedule have added pain to the growing list of things that need to be fixed. The post-40 Pennington has joined the estimated 25 million Americans who suffer from acute pain. Now Pennington is teaming up -- and taking action -- with Bayer(R) Aspirin in a new national campaign.

"I really love the work I do -- who wouldn't? I get to help people rebuild their lives. But let's face it; work can be a pain -- literally. So aspirin is my go-to pain reliever," said Ty Pennington, host of Extreme Makeover: Home Edition(TM)*. "Anything that can help you relieve a headache or survive a heart attack is pretty amazing."

To help raise awareness about the many "working wonders" of aspirin, Pennington is joining forces with Bayer Aspirin to recognize people throughout the country who are working their own wonders.

Bayer Aspirin is kicking off the new program, Wonders of the Heart, in January with a national advertising campaign that features Pennington. The program also encourages people to nominate people they know who are doing extraordinary things in their communities, ranging from rebuilding homes to tutoring kids. The winner and their nominee will be announced in April, will receive $25,000 and will be featured in the premiere issue of Pennington's new magazine, Ty Pennington Style.**

"Working with Ty Pennington is a great fit," says Jay Kolpon, Vice President of Marketing and New Business Development for Bayer Consumer Care. "On the show Ty works wonders every week helping to rebuild the homes of deserving families. Bayer works wonders in people's lives every day by relieving pain, preventing heart attacks and even saving lives. Together, we're encouraging others who work wonders."

For more information about the campaign, Ty Pennington and Bayer Aspirin, visit WonderDrug.com or call 1-800-986-3307.

About Aspirin, the Wonder Drug

"Aspirin is a wonder drug," says Pennington. "Take it from me -- any well-designed home should have a bottle of Bayer in its medicine cabinet."

Aspirin is one of the most extensively studied drugs in history, with more than a 100-year track record of efficacy and safety. It is one of the most effective anti-inflammatory, fever-fighting, pain-relieving drugs available. As a cornerstone therapy for reducing the risk of heart attacks and recurrent strokes, time-tested aspirin is well-recognized for its many proven benefits. In addition to its treatment and prevention powers, aspirin has the added benefit of being a low-cost medication that is available without a prescription.

About Ty Pennington

Ty Pennington has helped transform the lives of dozens of families while inspiring millions more as host and design team leader of the popular ABC series "Extreme Makeover: Home Edition(TM)." Under the leadership of this charismatic home design guru, the series is consistently rated in the Top 20 of all television programs and has won two Emmys for Outstanding Reality Program as well as two People's Choice Awards. Pennington rose to national attention as the quirky and creative carpenter on the groundbreaking home improvement series, Trading Spaces. In 2003, Pennington put pen to paper and created Ty's Tricks (Hyperion), which became a New York Times bestseller. Pennington is currently writing another book to be released by Simon and Schuster next year and will be launching a new magazine, Ty Pennington Style, published by Hachette Filipacchi Magazines. He will also open a design store in LA called ADHD: Art Design Home Decor.

About Bayer Consumer Care

The Consumer Care Division of Bayer HealthCare LLC is headquartered in Morristown, N.J. Bayer's Consumer Care Division is among the largest marketers of over-the-counter medications and nutritional supplements in the world. Some of the most trusted and recognizable brands in the world today come from the Bayer portfolio of products. These include Bayer(R) Aspirin, ALEVE(R), Flanax(R)/Apronax(R), Alka-Seltzer Plus(R), Bactine(R), RID(R), Phillips'(R) Milk of Magnesia, Midol(R), Alka-Seltzer(R), Talcid(R), Rennie(R), Canesten(R), Bepanthen(R), Bepanthol(R), One-A-Day(R) vitamins, Flintstones(TM) vitamins, Supradyn(R), Redoxon(R), Berocca(R), Cal-D-Vita/Elevit(R), Vital 50 Plus(R), CardioAspirin(R).

Bayer HealthCare, a subsidiary of Bayer AG, is one of the world's leading, innovative companies in the health care and medical products industry based in Leverkusen, Germany. Bayer HealthCare generated sales amounting to some 9.4 billion euros and employed 33,800 people worldwide in 2005. The company combines the global activities of the Animal Health, Consumer Care, Diabetes Care and Pharmaceuticals divisions. The new Pharmaceutical Division was established on January 1, 2006, and comprises the former Biological Products and Pharmaceutical Division. Pharmaceuticals now has three business units: Hematology/Cardiology, Oncology and Primary Care. Bayer HealthCare's aim is to discover and manufacture products that will improve human and animal health worldwide. The products enhance well-being and quality of life by diagnosing, preventing and treating diseases.

* "Extreme Makeover" is a trademark (TM) of American Broadcasting
Companies, Inc.

** WONDERS OF THE HEART CONTEST ABBREVIATED RULES No Purchase Necessary
to enter or win. A purchase will not improve your chances of winning.
To enter visit www.wonderdrug.com or mail your name, address, city,
state, zip code along with your submission (story of 100 words or less
regarding your nomination of an everyday person in your life who has
worked wonders) to: Bayer Wonders of the Heart Essay Contest, PO Box
1206, Grand Rapids, MN 55745-1206. Entries must be submitted by
02/21/2007. Contest ends 02/21/2007. Prizes: 1 Grand Prize -- $25,000.
Winner and their nominee may appear in a Bayer Aspirin Advertisement
in Ty Pennington's magazine. (TRV: $25,000). Odds depend on number of
eligible entries received. Open to legal U.S. residents 18 years of
age or older (19 in AL and NE, 21 in MS). Void where prohibited,
restricted, or taxed by law. For complete rules, go to
www.wonderdrug.com or write to Bayer Wonders of the Heart Essay
Contest, PO Box 1098-R, Grand Rapids, MN 55745-1098.

Source: Bayer Consumer Care

CONTACT: Rachel Laitala of SENSEI Health, +1-212-631-0505 x33, for Bayer
Consumer Care; Anne Coiley, Bayer Consumer Care Division, +1-973-254-4607

Web site: http://www.wonderdrug.com/

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