New Marketing Head for DreamWorks Animation

New Marketing Head for DreamWorks Animation

GLENDALE, Calif., Jan. 16 /PRNewswire-FirstCall/ -- Anne Globe, a senior member of the DreamWorks Animation (NYSE:DWA) leadership team, has been appointed the company' s new Head of Worldwide Marketing and Consumer Products, it was announced today by Jeffrey Katzenberg, DreamWorks Animation CEO.

Anne takes over for Terry Press, the longtime and highly regarded marketing head of the studio, who announced plans to step down from her role, but to continue to work with the studio, as well as to take on other non-competitive projects in the industry.

Anne Globe has been head of worldwide consumer products and promotion at DreamWorks Animation since 2005. In this role, she has become one of the foremost marketing and merchandising executives in the film industry, spearheading a significant increase in both the number and scope of DreamWorks promotional partnerships, as well as the scale of their support of DreamWorks Animation movies.

In the last 12 months alone, under Anne's leadership, DreamWorks solidified new relationships with McDonald's, Activision, AOL and Kellogg's, in addition to building upon the studio's long-term significant, strategic partnerships with HP and AMD. Anne joined DreamWorks in 1996, when she assumed responsibility for promotion and merchandising campaigns for all DreamWorks SKG films.

Executive Comments

"I'm delighted that we have an executive of Anne Globe's stature to lead our marketing efforts at an exciting time for our company," Mr. Katzenberg said. "In the next two years, our movie releases will continue to build upon our great Shrek and Madagascar franchises, as well introduce two new and unique films in Bee Movie and Kung Fu Panda. I have every confidence that Anne's background and capacity to create innovative marketing campaigns will assure we put the very best marketing support behind everything we're doing."

Commented Anne Globe, "We're at an exciting moment in our studio's history. For the first time since we've become a public company we're looking at really building on our franchises and fully leveraging all our partnerships to enhance the DreamWorks brand. It's a chance to maximize our unique position in the marketplace. I'm excited by the opportunity, particularly knowing the enormous talent that exists with our marketing partners at Paramount, as well as the depth and breadth of support I have here at DreamWorks."

About DreamWorks Animation

DreamWorks Animation is principally devoted to developing and producing computer generated, or CG, animated feature films. The Company has theatrically released a total of 13 animated feature films, including Antz, Shrek, Shrek 2, Shark Tale, Madagascar, Wallace & Gromit: The Curse of the Were-Rabbit, Over the Hedge and Flushed Away. Shrek the Third opens in theaters May 18, 2007.

Caution Concerning Forward-Looking Statements

This document includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company's plans, prospects, strategies, proposals and our beliefs and expectations concerning performance of our current and future releases and anticipated talent, directors and storyline for our upcoming films and other projects, constitute forward-looking statements. These statements are based on current expectations, estimates, forecasts and projections about the industry in which we operate and management's beliefs and assumptions. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Actual results may vary materially from those expressed or implied by the statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of DreamWorks Animation SKG, Inc. These risks and uncertainties include audience acceptance of our films, our dependence on the success of a limited number of releases each year, the transition to a new distribution and servicing partner, the increasing cost of producing and marketing feature films, piracy of motion pictures, the effect of rapid technological change or alternative forms of entertainment and our need to protect our proprietary technology and enhance or develop new technology. For a further list and description of such risks and uncertainties, see the reports filed by us with the Securities and Exchange Commission, including our most recent annual report on Form 10-K and our most recent quarterly reports on Form 10-Q. The Company is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.

First Call Analyst:
FCMN Contact: acramer@dreamworks.com

Source: DreamWorks Animation

CONTACT: Media, Bob Feldman, +1-818-695-6677, bfeldman@dreamworks.com,
or Investors, Rich Sullivan, +1-818-695-3900, ir@dreamworks.com, both of
DreamWorks Animation

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