BroadRelay Holdings' Shareholders Approve Name Change to SIVOO, Inc.

BroadRelay Holdings' Shareholders Approve Name Change to SIVOO, Inc.

Decision Reflects Focus of Growth Strategy

PHILADELPHIA, Jan. 3 /PRNewswire-FirstCall/ -- BroadRelay Holdings today announced its shareholders approved a name change for the corporate entity to SIVOO, Inc. The company, which has centered efforts on expanding and enhancing its SIVOO(TM) property, the first Internet TV network of multicultural on-demand entertainment programming, feels the new name better reflects its business strategy as well as recent financial and marketplace growth, fueled largely by its flagship products SIVOO-TV(TM) and SIVOO(TM) branded IPTV Channels. The name change is effective immediately.

About SIVOO

Founded in 2000, SIVOO, Inc. operates the first Internet TV network of multicultural on-demand entertainment. It serves the fastest growing segments of the U.S. population with more than 21,000 hours of quality on-demand content under contract that is delivered through an Internet browser to PCs, televisions, portable devices and mobile phones.

Only SIVOO gives consumers the choice of watching ad-supported on-demand multicultural entertainment for free or without ads for a nominal fee. SIVOO's proprietary system currently serves video through Microsoft Windows Media Player via any Web browser.

SIVOO is headquartered in Philadelphia, PA, and has a production facility in Universal City, CA.

SIVOO is a trademark of SIVOO, Inc. All other trademarks are the property of their respective owners.

SAFE HARBOR STATEMENT

The statements contained in this press release that are not historical facts are forward-looking statements based on current expectations of future events that involve risks and uncertainties including, without limitation, risks associated with the inherent uncertainty of the timing and success of high technology hardware and software research; new product development; the market pricing of media content and related products and services; changes in consumer demand for Internet access to media content, commercialization of new products and services; Internet or network outages or failures; breaches of Internet, network, or system security; changes in network infrastructure, transmission methods and broadband technologies; adoption of new broadband Internet access technologies; economic conditions including interest and currency exchange rate fluctuations; changes in generally accepted accounting principles; the impact of competitive products or services; trade buying patterns; wars or terrorist acts; product liability and other types of lawsuits; the impact of legislation and regulatory compliance; and patent, licensing, and other intellectual property risks and uncertainties. Actual results may vary materially from the forward-looking statements. The Company assumes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. When used in this release and documents referenced, the words "believes," "expects," "may," "should," "seeks," or "anticipates," and similar expressions as they relate to SIVOO or its management are intended to identify such forward- looking statements.

First Call Analyst:
FCMN Contact: jessica.grutowski@eurorscg.com

Source: SIVOO, Inc.

CONTACT: Media, Jessica Grutkowski, Euro RSCG Magnet, +1-212-367-6804,
sivoopr@eurorscg.com, or Investors, Amy Glynn of Cameron Associates,
+1-212-554-5464, amy@cameronassoc.com

Web site: http://www.sivoo.com/

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