Axentra Simplifies Content Management at the Core of the Digital Home

Axentra Simplifies Content Management at the Core of the Digital Home

Digital Media Storage Platform Enables Seamless Saving, Showing, Syncing, and Sharing With Location-Free Access to Home-Based Personal Content

LAS VEGAS, ShowStoppers, Jan. 8 /PRNewswire/ -- According to The Diffusion Group, the amount of digital data generated in the home will grow from about 322 GB per home in 2005 to 1,933 GB in 2010. As the volume of important and irreplaceable personal information increases, from work documents to family photos and home videos, an effective solution is required for storing and accessing personal digital media. To address this growing need, Axentra(TM) today announced its vision for content management as the centerpiece of the digital home. Axentra HipServ(TM) enables consumers to manage digital devices and centrally store, backup, access, distribute, publish and share their digital content anytime, anywhere with a common single web-based interface.

The Axentra HipServ offering is the first Digital Home Software Platform to connect all digital networked devices and provide unified infrastructure, content and services management anywhere, anytime. The integrated digital media platform provides users with the ability to manage and sync all UPnP devices including printers, media players and network cameras from a centralized Web-based interface. The offering enables users to aggregate, find and manage content from any connected device.

"As digital devices and smart appliances continue to proliferate into the modern lifestyle, it will become increasingly important for people to manage the complex web of media, data and devices," said Marc-Antoine Benglia, Chief Executive Officer at Axentra. "With photos, videos and documents dispersed across multiple devices, applications and services, the need for easily coordinated data and device management solutions continues to grow. Axentra makes it easy to securely save, manage, share and move digital content to any PC, mobile device, TV or stereo anywhere at home or on the Internet."

Equipped with an easy to navigate Web interface that automatically adapts to Windows, Mac, TV and mobile platforms, Axentra HipServ allows users to securely access their entire personal digital world remotely from any broadband connection with a single user ID and Password. After inviting friends and family in a user's circle of friends, the HipServ "Assistant" function is able to automatically aggregate data into appropriate folders based on the type of content, intelligently index and enrich the data with smart keyword and tagging, then intelligently notify invited users about the new content. The use of open source standards within Axentra's software solutions ensures seamless extensible integration with all popular applications and operating systems.

Axentra HipServ digital home software solution is available now to OEMs and service providers looking to integrate these advanced storage functionalities into their existing portals and deploy consumer valued next-generation services.

About Axentra

Axentra is the leading provider of digital media platforms for smart appliances. The HipServ platform is the home for your digital life. It is a simple, easy, unified media experience offered to OEM and Service Providers who want to offer the next generation appliances: smart storage -- intelligent NAS, residential gateway -- super router, or intelligent set top box CPE. HipServ offers a modular, scalable, solution that enable consumers to save, show, sync and share their digital media anytime anywhere, in the home and beyond. With HipServ, OEM and SPs can deliver enhanced rich media experiences, offer additional products, targeted goods and services. Additional information is available at: www.axentra.com .

Axentra Media Contacts:
Michael Kelly +1-831-440-2403 michael@npipr.com
Ted Theocheung +1-650-331-0674 tedt@axentra.com

NOTE: Axentra and HipServ are trademarks of Axentra. All other product or service names are the property of their respective owners.

Source:

CONTACT: media, Ted Theocheung of Axentra, +1-650-331-0674, or
tedt@axentra.com; or media, Michael Kelly of Nadel Phelan, +1-831-440-2403, or
michael@npipr.com, for Axentra

Web site: http://www.axentra.com/

-------
Profile: intent