Creative Introduces Xdock Wireless - an iPod Wireless X-Fi Music Distribution System

Creative Introduces Xdock Wireless - an iPod Wireless X-Fi Music Distribution System

Plays Music From Your iPod via X-Fi Wireless Receivers Throughout Your Home

MILPITAS, Calif., Jan. 8 /PRNewswire-FirstCall/ -- Creative (NASDAQ:CREAF), a worldwide leader in digital entertainment products, today introduced the Xdock Wireless, which docks an iPod and plays music in Xtreme Fidelity -- music beyond CD quality -- via X-Fi Wireless Receivers in any room in the home. The Xdock Wireless also connects directly to a powered speaker system or home theater system to play video, photos and music in DTS surround-sound. The Xdock Wireless is designed to work seamlessly with the iPod and has been certified by Apple under the Made for iPod program.

"We're thrilled that Creative is joining the iPod ecosystem with the launch of the Xdock Wireless," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "Just place your iPod in the Xdock and easily play music wirelessly in any room with the great sound quality of Xtreme Fidelity."

"We designed the Xdock Wireless so an iPod can easily become the audio platform for your entire home," said Sim Wong Hoo, chairman and CEO of Creative. "Your iPod goes in the Xdock Wireless to play music through X-Fi Wireless Receivers in as many rooms as you want -- all upconverted to Xtreme Fidelity."

Creative's award-winning X-Fi Xtreme Fidelity is produced with X-Fi Crystalizer and X-Fi CMSS-3D technology. The X-Fi Crystalizer makes MP3s sound better than CDs by analyzing and identifying which parts of the audio stream have been truncated or damaged during compression. It then intelligently and selectively restores the highs and lows from instruments and vocals that are damaged during the compression of MP3s. X-Fi CMSS-3D creates virtual surround sound through speakers or headphones. It expands audio for superior headphone listening so music completely surrounds the listener.

The Xdock Wireless provides many key features:

* It plays music through multiple X-Fi Wireless Receivers, which are sold
separately, in different rooms of the home connected to powered speakers
or a home theater system.
* It plays music in Xtreme Fidelity -- music beyond CD quality.
* A line-out for connection to powered speakers, which also functions as
an optical-out to your home theater for DTS surround-sound.
* S-video and composite video-out connections, so digital photos and
videos stored on an iPod can be displayed on a TV screen.
* A wireless remote to navigate the iPod menu, adjust volume levels, and
activate X-Fi Crystalizer and X-Fi CMSS-3D.
* It docks and charges an iPod and includes line-in for connection of
other audio devices.

The Xdock Wireless plays music up to 100 feet away without requiring a wireless network, via X-Fi Wireless Receivers; it's just as quick and easy to set up as a cordless phone. There are two different modes for music playback: broadcast and individual zones. The broadcast and zone modes allow the user to have complete control of whether music is played through every X-Fi Wireless Receiver in the home, or specific X-Fi Wireless Receivers. In broadcast mode, multiple X-Fi Wireless Receivers can receive music in different rooms of the home. In zone mode, a user can turn on or off up to four different X-Fi Wireless Receivers independently, to listen to music only in desired rooms. Each X-Fi Wireless Receiver can be controlled with its own remote, to activate X-Fi Crystalizer and X-Fi CMSS-3D, adjust volume, and control music playback.

Pricing and Availability

The Creative Xdock Wireless, part of the Made for iPod program and designed specifically for use with the iPod with video, iPod photo, iPod mini and iPod Nano, will be available for US$199.99. The X-Fi Wireless Receiver will be available for US$99.99. An Xdock Wireless with an X-Fi Wireless Receiver will be available for less than US$300. Availability is slated for Spring of 2007 at www.us.creative.com .

About Creative

Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster(R) sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN(TM) MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

This announcement relates to products launched in the United States. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Xdock Wireless, X-Fi Xtreme Fidelity, X-Fi, X-Fi Crystalizer, X-Fi CMSS-3D and Sound Blaster are trademarks or registered trademarks of Creative Technology Ltd. in the United States and/or other countries. All other brand or product names are trademarks of their respective owners.

FCMN Contact: poshaughnessy@creativelabs.com

Source: Creative Technology Ltd.

CONTACT: Phil O'Shaughnessy of Creative Labs, Inc., +1-408-546-6773, or
poshaughnessy@creative.com

Web site: http://www.creative.com/

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