ViewNow Announces Early Video-on-Demand Availability of the Largest Grossing Film of the Year: 'Pirates of the Caribbean -- Dead Man's Chest'

ViewNow Announces Early Video-on-Demand Availability of the Largest Grossing Film of the Year: 'Pirates of the Caribbean -- Dead Man's Chest'

First Major Film to be Released to VOD Just 30 Days After DVD Release Signifies Growing Importance of VOD Distribution for Major Motion Picture Studios

ENCINO, Calif., Dec. 6 /PRNewswire/ -- ViewNow, a leading IPTV and video-on-demand (VOD) content aggregator, announced it will release Buena Vista/Walt Disney Pictures' $423-million grossing "Pirates of the Caribbean -- Dead Man's Chest" to the VOD market on January 4, just 30 days after the DVD release. A VOD film is typically released 45 days after the DVD release; the early release of this year's largest grossing film demonstrates the growing importance of VOD distribution to major motion picture studios.

In another industry first, ViewNow will make "Pirates of the Caribbean -- Dead Man's Chest" available for a 72-hour viewing period. This allows the consumers to view the film as many times as they choose over a 3-day period with full VOD functionality.

The move comes as studios recognize the growing importance of the video-on-demand market. In a typical release, a VOD film is released 45 days after the DVD release. The earlier 15-day VOD release of "Pirates of the Caribbean -- Dead Man's Chest" shows the growing power of video-on-demand. This early release is particularly significant because the film made over $400 million dollars at the box office and is the largest grossing film this year.

"New VOD rollouts by our affiliates are bringing thousands of new viewers into the video-on-demand market, and these viewers want the utmost quality and selection in programming," said Steve Roberts, CEO of ViewNow. "ViewNow is pleased to be able to help our affiliates offer industry-first release dates on major motion pictures."

ViewNow is a leading VOD content aggregator, with distribution rights from major motion picture studios as well as many independent studios. ViewNow licenses, encodes and distributes content from Buena Vista/Disney, DreamWorks, Lions Gate Films, NBC/Universal, New Line Cinema, Paramount, 20th Century Fox, Warner Brothers, and many other independent studios in MPEG 2, MPEG 4 (H.264) and VC1 formats.

ViewNow's unique ViewTrak solution is a trusted system that provides all of the viewing, accountability and standard measurement metrics cited by affiliates and studios as the critical information they need to successfully manage their businesses. ViewTrak reporting gives carriers a wide array of data on customer VOD viewing habits, including what, where and when a program was watched with all relevant data reported in real time 24X7.

About ViewNow

ViewNow, a Kasenna company, is a video on demand programming, management, and marketing services company serving telco and cable TV markets nationwide. ViewNow has long-term, full output agreements with major motion picture studios and other programming providers. ViewNow offers a turnkey solution for delivering VOD programming inclusive of programming acquisition, encoding, programming management, and transport via satellite to its affiliates. ViewNow affiliated companies have access the most extensive library of marketing support materials for VOD, customer acquisition, and VOD functionality. Using its proprietary software suite, ViewTrak, ViewNow offers its affiliates the capability to track programming activations on a real-time basis. For more information, visit www.viewnow.tv .

Source: ViewNow

CONTACT: Steve Curran, Vice President of Business Development, of
ViewNow, +1-541-330-6909, or stevecurran@viewnow.tv

Web site: http://www.kasenna.com/
http:/www.viewnow.tv

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